Greater Cleveland
I'm a driven entrepreneur with extensive experience wearing the operations/project management hat for online businesses. I've been blessed with several super powers - painstaking attention to detail, a knack for creating efficient systems and processes, and a relentless desire to problem-solve. In the background, I continue to cultivate my passion for helping people achieve their vision of an organized life via my online business - Refined Rooms.
I Provide fractional operations & administrative services to a variety of online businesses: • Establish, maintain and document company SOPs • Manage large-scale company projects and initiatives (online summit and bundle events) • Handle customer support inboxes, resolve payment issues, and ensure client satisfaction • Complete client intake processes and cross-team coordination • Manage affiliate programs and campaigns • Execute weekly podcast production workflow • Oversee calendars, task tracking, and team communication to keep operations on track.
Refined Rooms is an organizing/home decor blog. This blog started as a marketing tool for my professional organizing business. When I realized I could help a much larger audience through the blog, I closed the in-home organizing business and have since channeled all of my energy into the website. In addition to the website, I nurture an online presence of over 25,000 followers/subscribers on Instagram, Pinterest, Facebook, YouTube, and my email list. Over the years, I've created several digital products (ebooks, templates) and designed hundreds of printable downloads to help people get organized, declutter, and be more productive. I manage the day-to-day business operations, which includes the following activities: •utilizing analytics data (Google and Pinterest) to formulate and improve content strategy; •publishing regular blog content about home organization, decluttering, home decor, home selling tips, and productivity; •cultivating a community of highly engaged email subscribers via ongoing nurture sequences and a weekly newsletter; •managing the social media editorial calendar and scheduling across all social media platforms; •implementing SEO strategies to optimize web content for search engines; •collaborating with brands - creating original content to promote their product/service; •managing routine technical aspects of Wordpress site. FEATURED: Refined Rooms has been featured in BobVila.com, Shutterfly, Redfin, The Spruce, Spare Foot, Apartment Advisor, Hire a Helper, Personal Mini Storage, and Make Space. COLLABORATIONS Past collaboration partners of Refined Rooms include: Forever Photo Storage, HomeZada, Minted,MixBook, Monkey Bars, Sortly, Tidy Living.
I provided in-home and in-office professional organizing services to busy families and professionals. I managed the day-to-day business operations (marketing, invoicing, accounting). During the course of my client work I engaged in the follow regular activities: •conducted on-site consultations/assessments to determine potential client's needs; •organized various rooms and spaces in residential homes and offices; •created paper management systems for clients; •organized print/digital photo collections and digitized outdated media for clients; •served as an expert speaker for various community organizations; •conducted paid workshops on organizing topics; •sourced organizing supplies and storage solutions for clients.
I provided fractional operations services to a variety of small business clients, which includes the following: • served as accountability and thought partner to CEOs; • partnered with leadership teams to improve business efficiencies; • created business workflows and standard operating procedures; • established/maintained digital file systems; • managed invoicing and expense reimbursement processes.
I supervised daily operations of seven-figure Pinterest marketing management company, which included the following activities: •collaborated with leadership team to execute company's strategic plan; •defined, implemented and revised standard operating procedures to improve quality/team efficiency and comply with regulations; •partnered with marketing team to build podcast/blog editorial calendar based on SEO strategy; •produced weekly SEO-optimized blog posts summarizing podcast episode content; •spearheaded efforts to fix technical SEO errors on website; •partnered with web developer to ensure back end of Wordpress site was properly maintained; •defined and implemented GDPR compliance plan for email marketing; •provided exceptional customer service to clients during the onboarding and offboarding processes; •invoiced clients and collected outstanding late payments; •mitigated business risks by working closely with legal counsel in the creation of website policies and client contracts.
Coordinated various research studies and evaluation projects that promoted family-centered practice and enhance the development of young children with and without disabilities. Trained and supervised a staff of research assistants who performed data collection, tracking, and data entry activities; Designed evaluation instruments; Perform data analyses; Wrote grants; Disseminated research/evaluation results via reports, presentations and scholarly papers; Produced research syntheses and practice protocols designed to encourage the use of evidence-based practices.