Natalie Carter

Marketing Professional | Strategic Planning | Communications | Content Strategy | Event Planning | Team Leadership | Brand Development | Graphic Design

United States

About

Successful marketing professional with 15+ years of experience developing marketing strategies, content and events that resonate with target audiences and drive results, using innovative campaigns that bring ideas to life with creative and effective content. Collaborative team leader who can work cross-departmental and with c-suite execs--crafting compelling narratives and exceeding marketing goals through various channels. Marketing | Branding | Communications | Event Planning email: [email protected] www.littledogbigbark.com Proven expertise in developing a best-in-class marketing department and team from the ground up--conceptualizing, planning, and implementing marketing strategy and campaigns. An enthusiastic leader committed to personal and career growth, bringing a curious life-long learning mindset to drive success in dynamic and evolving marketing environments. Proficient in Adobe design software, demonstrating attention to detail and a passion for promoting brand awareness. Knowledgeable in marketing and communications, with a proven track record of elevating brand recognition and increasing revenue. CORE COMPETENCIES: • Comprehensive Marketing • Brand Development • Graphic Design • Corporate Communications • Content Creation • Event Planning • Social Media Marketing • Public Relations • Team Leadership PERSONAL VALUES: Faith | Family | Integrity | Excellence Contact me at [email protected] with any marketing opportunities.

Experience

  • Marketing & Communications Consultant at Little Dog Big Bark Marketing
    Oct 2023 - Present · 2 yrs 10 mos

    Little Dog Big Bark aims to help businesses of all sizes take their marketing, branding and communications to the next level--regardless of staff or budget constraints. Currently providing services such as brand & marketing strategy development, website design, social media management, and employee engagement to a broad base of clients including hospitality, staffing, legal, coaching, distribution, and non-profit.

  • Vice President of Marketing at JAKE'S FINER FOODS
    Feb 2012 - Sep 2023 · 11 yrs 8 mos

    Jake's Finer Foods is a food distribution company with 150+ employees and an annual revenue of nearly $200M. The company is third-generation, family-owned and operated with a mission to glorify God and bring people to have a relationship with Jesus Christ. Marketing and communications activities centered around sharing the mission and encouraging others to grow in their faith. Served as communications lead for all departments to ensure accurate messaging in keeping with brand voice and standards. Created brand strategies and materials to communicate the company’s mission, vision and core values with stakeholders. Led the MarCom team in developing digital, print, and social communications for external and internal audiences, including company websites, executive leadership communications, sales presentations, brand guidelines, and press releases. Served as the community and trade-industry liaison. Managed outside agencies and acted as the media and PR point person. Developed and implemented a strategic marketing plan to assist business objectives through brand positioning and storytelling. Managed and nurtured vendor and brokerage relationships, providing ROI through marketing activities to leverage and grow funding support. Created campaigns and engagement activities to increase awareness of the brand and contribute to sales growth. Utilized data to gain market insights and measure campaign effectiveness, providing recommendations and adjustments as needed. Responsible for all budget development and KPI reporting/analysis.