Los Angeles, California, United States
I’m a journalist and editorial strategist with more than 20 years of experience reporting across business, culture and the economy. Over the course of my career, I’ve covered everything from personal finance and policy to the luxury watch industry, and have interviewed a wide range of subjects, from executives to artists. My work has always focused on making complex or specialized topics clear and engaging for a broad audience, often in collaboration with data, design and product teams. Recently, I’ve been extending that approach into video, building a YouTube channel where I break down economic and cultural stories in a more direct, visual format. I’m also developing Knockanoo, a prototype neighborhood safety and community app, as a hands-on product experiment centered on trust, clarity and local connection.
I covered the full spectrum of consumer finance, from policy shifts and enterprise reporting to trend analysis and data-driven insights. My work focused on breaking down dense, technical topics and showing how financial systems and products affect people across all backgrounds. I collaborated with social, video, and newsletter teams to bring stories to audiences across multiple platforms. I also moderated panels on financial literacy and cybersecurity, guiding expert conversations that highlighted practical, useful information for consumers. My commitment to clarity and public-focused reporting earned me several fellowships that strengthened my editorial judgment and broadened my perspective as a journalist.
I reported on the financial issues that most directly influence household stability, covering mortgages, housing trends, retirement planning, and broader shifts in consumer behavior. I produced weekly video segments that reached large audiences and distilled fast-moving economic developments into practical guidance. I also engaged with industry leaders at major conferences, including the Mortgage Bankers Association’s annual event, to deepen reporting with on-the-ground insights. My work combined rigorous analysis with clear, actionable takeaways, helping readers and viewers make well-informed financial decisions.
As a freelance professional, I provided content strategy, SEO, writing, and production services across industries, including tech, finance, entertainment, and e-commerce. I produced weekly webinars, where I pitched topics, secured guest speakers, created presentations, and wrote promotional blogs and social media updates. I collaborated with brands like GoBankingRates, Dun & Bradstreet, and Michele Watches, bringing expertise in rebranding, multichannel campaigns, and social media strategy. Utilizing tools like Majestic SEO and Semrush, I developed SEO-focused content strategies and editorial calendars to drive organic traffic and engagement. I wrote case studies, conducted interviews, analyzed performance data, and attracted social media influencers for client partnerships. My work spanned direct response content for Converze Media, and I scripted commercial, broadcast, and industrial content for clients like Lucky Lemon Films and the Laser Spine Institute. Through tech and finance articles, I contributed to platforms such as TechNewsWorld, Safire, and E-Commerce Times, delivering impactful content that aligned with each client’s goals.
I led a team of 10 writers and two designers.
Wrote and directed creative and commercial films across industries.