Stamford, Connecticut, United States
• Manages the largest Zotos brand, anti-aging hair color, through new product development and go-to-market strategy. • Owns the brand P&L to ensure new and existing products meet profitability targets; manages the marketing budget to meet forecasts. • Performs market research tests and monitors competitive new product activity/trends to help drive our 3-year innovation road map and portfolio strategy. • Works with our public relations agency for public outreach to press and our social agency to launch digital brand campaigns that meet KPIs and gain awareness for the brand. • Managed the master data/SAP specialist who worked cross-functionally with all teams. • Presents regularly to Henkel executive leadership, team, and client meetings.
• Managed the new product development for two hair color brands through the entire Stage Gate Process. • Was a core team leader working daily with cross-functional departments (R&D, Packaging, Operations, Regulatory, Legal, Creative, Education, Sales) to problem solve, collaborate, and meet critical deadlines. • Successfully led the launch of a new hair color brand designed for curly hair in beauty retail stores; managed the go-to-market, digital strategy and Amazon contact for an anti-aging hair color brand. • Marketing lead on the annual Zotos Professional digital campaign to grow awareness and elevate the image of ZP.
• Successfully managed a formula/packaging brand restage phase-in across 132 SKUs and a campaign to grow a hair color brand. • Identified market opportunities through concept tests, trends, and white space in the portfolio to achieve a 5-year innovation growth plan for multiple brands. • Designed concepts for market research and analyzed the focus group data to aid in new product development.
• Supported two sales managers in all aspects of sales on key accounts: worked directly with top management, marketing, and sales managers to create, implement, and execute programs based on key initiatives within the company. • Communicated daily with clients for follow-up, purchase orders and various selling needs. • Handled all preparation for sales, customer, internal meetings/presentations, and customer events/conferences. • Created Excel spreadsheets to analyze, problem solve, improve sales strategy, based on SAP, POS, and competitive data; maintained and updated forecasts and COOP reports for accounts.
• Assisted in an extensive Excel project by researching different products; assisted in preparing presentations.