United Kingdom
An accomplished and motivating business leader with a proven track record across global and regional markets in Commercial, Own Brand, Product Innovation, Brand Development, Digital, Quality and Technical disciplines. Currently, as Vice President of Product for RS PRO, leading the global strategy for Own Brand Product. The role emphasises cross-regional and functional collaboration, delivering growth, and enhancing customer solutions in a dynamic, industrial environment. An Associate Consultant with HRA Global, providing strategic consultancy on high-value M&A evaluations, developing bespoke retailer engagement strategies, and delivering tailored training programmes to support client success in highly competitive markets. Previously, as Director of Own Brand at Waitrose, accountable for a £3.8bn portfolio, leading a team of 150 to deliver world-class products with technical excellence. Orchestrated major launches such as Waitrose No.1 (its first holistic premium range) & The Levantine Table; strategic initiatives that drove halo financial growth and elevated customer perception. Consistently delivered commercial success through improved supplier terms, value chain optimisation, and category management. During the pandemic, led 500+ Commercial Partners pastorally with innovative communication networks and leadership strategies that were adopted as best practices across the John Lewis Partnership. Held external, industry leadership roles on the Food Data Transparency Partnership (DEFRA) and the IGD Technical Directors Forum, driving greater transparency, collaboration, and consumer trust in the food sector. Adept at building and leading high-performing teams across multiple disciplines and geographies, a track record of driving growth, leading transformation, and creating brands that customers love.
Leading the global strategy for Product. Driving cross-regional and functional collaboration to deliver impactful outcomes on a worldwide scale.
HRA Global is a certified B-Corp specialising in market insights, strategic consulting and commercial solutions to deliver growth through actionable solutions built on real food and drink insights and expertise. Supporting clients on M&A evaluations, developing bespoke retailer engagement strategies, and delivering professional training programmes designed to elevate performance in competitive markets.
Set the 5 year Own Brand innovation, quality & technical direction (for £3.8bn cost of goods) to deliver world class, sustainable, safe, legal food and beverage for UK and Partner brands globally.
Led 3 year innovation plan to develop and deliver best-in-class food, beverage, non food and packaging innovation through trends, data & insight to extend a differentiated and sustainable market position.
Led the Online Trading team to develop and implement the Waitrose.com online strategy to deliver trading and marketing metrics of the business plan at a time of exponential growth.
Led buying teams to develop and deliver high quality, industry leading, sustainable and differentiated ranges that deliver on set financial targets.
Developed and delivered high quality, industry leading and sustainable ranges through successful product selection, negotiation and accountability for product development. Working collaboratively merchandising, forecasting and marketing teams to achieve optimum branded and own brand ranges and associated financial targets.
Developed and delivered high quality, efficient and sustainable ranges through successful product selection and negotiation. Working collaboratively with product development teams, merchandising, forecasting and marketing teams to achieve optimum branded and own brand ranges and associated financial targets.