Natalie Mendes

About

With an exciting and growing career journey, spanning over 20 years in AI sales and marketing within tech and agency across the globe. I am an experienced sales and marketing leader, with a demonstrated record of building business, strong customer relationships, delivering high business outcomes and accelerating growth of existing accounts across a range of sectors and a passion for things ABM. Originally, my first trade was and still am a Data Scientist at heart, and so I love the problem solving, number crunching, data driven decision making and story telling ,that I apply to my analytical marketing role. You can take the girl outta science, but you can't take the science outta the girl! Specialisations: Account Based Marketing, Customer Experience - Text Analytics - Digital Marketing - Client Relations – Market Analysis – Strategic Planning – Advanced Analytics – Product Management – Campaign Execution – Team Lead – Communication Skills – Product Support – Campaign Reporting – Technical Skills, Growth and Sales Enablement

Experience

• Enterprise Marketing Manager at Snowflake
  Mar 2024 - Present · 2 yrs 5 mos

• Industry Advisor - Board Member at Analytics Institute of Australia - PRV 14346
  Sep 2022 - Present · 3 yrs 11 mos

• Industry Advisory Board at La Trobe University
  Jan 2010 - Present · 16 yrs 7 mos

  Providing industry thought leadership and advice for up and coming students and professors, focused on excelling the Data Science and STEM international community.

• VP, Head of Marketing, APAC at IDVerse - An OCR Labs Company
  Oct 2022 - Mar 2024 · 1 yr 6 mos

  Automated identity verification for a remote world. Anyone, Anywhere, Anytime. OCR Labs helps businesses verify their users identity with just an identity document and a smile.

• Growth Director (ABM & Sales Enablement)- denstu ANZ at dentsu international
  Apr 2022 - Oct 2022 · 7 mos

  Part of the Senior leadership team, I am responsible for driving dentsu ANZ Growth Solutions (Sales & Marketing) transformation including – creating and executing ABM strategy for acquisition and retention marketing, lead generation campaigns, drive the evolution of martech and digital technology to support the global transformation of Salesforce Cloud and lead journey process. Radical collaboration with all dentsu service lines and stakeholder alignment to drive business growth and brand awareness. Lead, coach and mentor sales and marketing teams to ensure adoption of martech, standard processes and drive solid pipeline build to conversion.