San Francisco Bay Area
Results-driven Senior Field Marketing & Events Manager with a proven track record in planning and executing high-impact events like trade shows, conferences, and roadshows. Skilled in strategic planning, stakeholder collaboration, and data-driven event optimization. Experienced in budget management, vendor coordination, and leveraging tech tools to enhance event performance. Passionate about building partnerships and thriving in fast-paced environments.
• Led North America field event strategy and execution across executive dinners, regional events, roadshows, and conferences. • Partnered with EMEA teams to deliver international conferences with aligned strategy, design, and logistics. • Ensured global consistency in event branding, messaging, and operational excellence. • Managed end-to-end event planning, timelines, staffing, and cross-functional collaboration. • Oversaw logistics, vendors, contracts, and budgets in partnership with Legal and Finance. • Tracked spend and measured performance using Salesforce and internal dashboards. • Served as onsite event lead, managing vendors, setup, execution, and teardown. • Delivered post-event reporting with insights, metrics, and recommendations. • Built scalable event processes and playbooks to improve efficiency and impact.
• Developed and executed a comprehensive event marketing plan. • Built out a new Event Marketing Notion board to keep stakeholders informed of upcoming events. • Implemented new SFDC dashboards to track key event metrics. • Established strong alignment and communication with the sales team. • Executed campaigns that increased renewal rates and customer retention. • Created detailed performance reports and optimized campaigns based on data. • Documented processes and created scalable playbooks. • Developed project plans and implemented tracking mechanisms for seamless event execution across all work streams. • Ensured strong brand presence and alignment with company objectives at third-party events.
• Plan and execute events to increase brand awareness, create demand, and lead generation • Manage high-touch marketing/ deal support process to create, accelerate and close pipeline. • Collaborate with cross functional teams to develop, implement, and measure marketing programs that build pipeline, support new customer acquisition and retain existing customers. • Attract new customers and improved executive relations with existing clients and partners through creation of multi-city programs. • Ensure that all event experiences align with company branding and messaging • Increased lead conversion by optimizing data capture, and implementing a mandatory 24 hour turn-around with sales • Track overall event budget and provide cost-reducing alternatives to management teams.
• Implemented innovative event concepts and creative elements, incorporating interactive activities, guest speakers, and entertainment, resulting in highly engaging and memorable experiences. • Executed end-to-end planning and management of a successful customer event, coordinating logistics and overseeing a seamless experience for 300 attendees • Utilized project management methodologies to drive efficient planning and execution, ensuring timely delivery of all event-related tasks and deliverables. • Cultivated strong relationships with vendors, sponsors, and key stakeholders, leveraging partnerships to enhance event offerings and secure additional resources and support. • Corporate event management of trade shows, user conferences, and sales kick off meetings (inclusive of logistics, event strategy, pre and post show marketing, content/speaking engagements, vendor negotiation, venue research etc.) • Onsite main POC at all internal and external events, supervising installation & dismantling teams, exhibit booth storage, inventorying and management of all exhibit assets. • Conducted post-event evaluations with leadership team in order to determine how future events could be improved