Singapore
• Part of the pioneer team that launched ASEAN's first mobile-only bank in Thailand (TMRWbyUOB). • Focused on innovating and implementing ways to better engage customers through the app, by delivering: Categorisation & Tracking of Customer Transactions Financial Insights Goal Savings Gamification Customer Incentivisation • Also in charge of implementing notifications across the app such that customers' interests are met. • Part of the team that launched Mighty Insights in the new UOB Mighty app.
• 3 rotations across the consumer banking division of UOB (Personal Financial Services): Sales & Distribution (6 months) • Spent time in the Sales Management team, as well as a Personal Banker on the ground and identified ways to improve sales productivity. Wealth Productivity Transformation (6 months) • Worked with the different Sales related teams (eg. Sales, Wealth, Segments) from multiple countries (Thailand, Indonesia, Malaysia and Singapore), identified process opportunities and implemented ways to increase wealth productivity across the region. Digital Bank (5 months)
• Represented the company at events, as well as mentored newcomers to the company. • Promoted the brand as well as sales of products and services. • Interacted with customers and sales prospects.
• Proposed and executed new ideas to help increase brand exposure and sales. • On-the-ground experience in various outlets across Singapore and discovered ways to increase store efficiency and customer experience.
• Helped in executing marketing campaigns (including digital) and events (Invest ASEAN 2015). • Proposed and executed new ideas to help increase brand exposure.