Hong Kong SAR
A B2B business leader / corporate strategist who is passionate about growth and people and a strong believer in digital and customer experience. Possessing a strong regional APAC experience and global exposure and enthusiasm in driving growth, and a veteran in leading major change including M&A, digital and business transformation in a matrix or cross business unit environment. Enjoy achieving company objectives and partnering with people of different functional or cultural background.
• Strategic Leadership: Drive regional marketing efforts, develop and implement comprehensive marketing and growth strategies aligned with the company’s vision, leveraging data-driven insights to optimize ROI and market penetration. • Digital Innovation: Spearhead cutting-edge digital technologies, AI-driven tools and analytics to enhance customer engagement and brand loyalty. • Partnership Development: Lead cross-functional teams to identify, negotiate, and cultivate strategic partnerships, driving collaborative growth and market expansion. • Key Account Leadership: Oversee key account management efforts, ensuring tailored solutions that deepen client relationships and increase the company’s share of wallet. • Head of Innovation: Champion a culture of innovation by identifying emerging trends, technologies, and market opportunities to maintain a competitive edge in the technology consulting industry.
• Lead transformation & digitalization of HKT's Commercial Operation and Services Organization. Drive technology adoption including Gen AI, RPA, BI tools to disrupt and streamline processes, drive automation and minimize manual effort to achieve OpEx and EBITDA improvement. Co-work with IT and Product heads with a customer and data-centric approach on operation system design and architecture with streamlined workflows. • Manage HKT|1O1O commercial mobile business's P&L responsibilities, optimizing profitability and driving growth. • Explore and monetize mobile solutions opportunities such as 5G applications, private 5G network, IoT, cyber security protection, SMS/MMS messaging and Telco API. • Lead and nurture teams of talents in Marketing, Sales, Data & Insights, Services, and Operations in HK & GBA.
• P&L responsibility for HKT|1O1O commercial mobile business, including enterprise mobility service, 5G infrastructure and applications (mobile app, IoT, robotics, cyber security protection, mobile surveillance and analytics) and messaging revenues. • Lead Digital and Marketing (customer experience management, strategies, analytics, pricing, partnerships, product design & bundling, business process and requirement, branding and MarCom) for major corporations, SME and Corporate Employee Solutions (CES) segment. • Sales Management of Corporate Employee Solutions • Business development for B2B 5G monetization • Drive technology adoption and digital transformation among enterprises in the mobile first world • Customer experience management and design of O2O journey for uplifting customer advocacy • Cross-BU collaborations to meet company goals and objectives
• P&L responsibility of csl./1O1O’s Commercial Mobile business and 1O1O Corporate Solutions • Lead B2B marketing and strategies development based on big data analytics and customer intelligence. Derive and lead branding, segmentation, digital and pricing strategies and positioning in the enterprise segment to drive sustainable business growth • Lead digital transformation of the Commercial Mobile business, re-define B2B customer experience through design thinking to deliver a ROADS (real-time, on-demand, all-online, DIY, and social) experience to enterprise customers • Manage change for a seamless integration of the Commercial Business Unit (Commercial BU) during the M&A of CSL by HKT • Represent and lead the Commercial BU in inter-BU projects/initiatives/events
• Led B2B marketing and strategies development, to penetrate and increase market share among MNCs and SMB customers and across different vertical industries • Drove growth with the following areas of focus: o Partnership development for marketing mobile solutions on collaboration, POS, & communications o Partnered with internal key stakeholders to drive business performance o Designed B2B customer experience and launched NPS to enterprise customers
• Led the company’s major line of business in Asia Pacific. Partnered with country heads and key account directors to achieve target revenue and profit in the region
• Led B2B Marketing in Asia Pacific. Represented APAC in the Global Marketing Council. • Formulated strategies for the Asia Pacific region to successfully achieve business growth. • Responsbility of APAC key account director for the company's two biggest global accounts.
•Developed the APAC regional marketing team, and functionally led the country marketing departments in 7 direct subsidiaries and 20+ Asian channel network •In charge of B2B marketing and strategies development for 30+ countries in APAC