Natalia Stroe

General Manager The Coca-Cola Company | Europe FMCG | Board Member | European Women on Boards | Strategy and Value Creation | Mentor

Belgium

About

I am a purpose-driven business leader and board member with over 25 years of FMCG experience across Europe. I’ve led multicultural teams across a wide range of European markets — from emerging to developed — shaping growth and transformation through strategy, culture and people. Committed to continuous learning, I foster environments that challenge convention and inspire collective growth, where leadership is not about authority, but about enablement of high-performing, human-centered growth.

Experience

  • Member at European Women on Boards (EWOB)
    Nov 2025 - Present · 8 mos

  • Board Member at AmCham Belgium
    Jul 2024 - Present · 2 yrs

  • The Coca-Cola Company (Full-time · 7 yrs 3 mos)
    • General Manager, Belgium & Luxemburg
      Jun 2024 - Present · 2 yrs 1 mo

    • General Manager, Poland & Baltics
      Apr 2021 - Jun 2024 · 3 yrs 3 mos

    • General Manager, Czech Republic & Slovakia
      Apr 2019 - Apr 2021 · 2 yrs 1 mo

  • Coca-Cola Hellenic Bottling Company (5 yrs)
    • Sales Director - Bulgaria
      Mar 2017 - Apr 2019 · 2 yrs 2 mos

    • Regional Sales Manager, Coca-Cola Hellenic Romania
      Mar 2016 - Mar 2017 · 1 yr 1 mo

    • Marketing & Revenue Growth Manager, Romania
      May 2014 - Mar 2016 · 1 yr 11 mos

  • The Coca-Cola Company (10 yrs 2 mos)
    • Marketing Manager Water & Still Beverages. Romania & Moldova
      Jul 2010 - Apr 2014 · 3 yrs 10 mos

    • Group Brand Manager Carbonated Soft Drinks, Black Sea Region
      Mar 2008 - Jul 2010 · 2 yrs 5 mos

    • Senior Brand Manager (Coca-Cola TM) Romania, Bulgaria, Moldova
      Jan 2006 - Feb 2008 · 2 yrs 2 mos