Natalia Simonenko

Tech Entrepreneur | Researcher

United Kingdom

About

Natalia is a highly experienced, and successful entrepreneur in Internet & Software business. She started her first software business in 2004, now it’s a global software development company with an international team and a portfolio of 30 products available in 20 languages. Natalia has extensive experience in identifying, building, managing, and globally scaling high growth potential companies with strengths in leading and motivating teams. Her business interests include VC and Angel Investments, the future of jobs, 21st century skills & knowledge. Outside of work Natalia is an accomplished pianist, she also enjoys history, philosophy, classical music & art.

Experience

  • Co-Founder at Movavi
    Nov 2004 - Present · 21 yrs 8 mos

    Natalia grew Movavi, a consumer multimedia software company, from a three-person start-up with $3000 in the bank in 2004 to an international powerhouse with 400+ employees, selling 30+ software products in 20 languages in 190+ countries. She achieved this by building a team of motivated, talented professionals and a sales and marketing “machine” focused on knowing the value and return of every dollar spent on R&D and Marketing. Natalia also drove the company’s partnering strategies in retail, OEM, and distribution.

  • Founder, Oyster at Oyster
    Oct 2017 - Nov 2022 · 5 yrs 2 mos

    Oyster is an EdTech service for children aged 4-12 to understand the professional world and includes the development and distribution of STEAM kits with educational and fun hands-on projects and experiments – which comprise online educational and VR/AR/video content about STEM careers, adventures, and passionate professionals (oysterkit.com). Our goal is to give children many opportunities to understand and experience the wide range of careers undertaken by talented professionals around the world, to explore ideas and develop their problem-solving skills and creativity, and to experiment and try themselves in many different Jobs of the Future to find their true passion and calling in life.

  • Venture Partner, Addventure at AddVenture
    Jan 2011 - Jul 2011 · 7 mos

    Natalia brought her managerial and online marketing experience to assist the Internet startups in the portfolio of this venture/growth capital fund that focused on seed and early stage financing in Russian-speaking markets.

  • VP of Online Marketing at Alawar Entertainment
    Aug 2003 - Nov 2004 · 1 yr 4 mos

    After graduating with honors from Novosibirsk State University, Natalia joined Alawar Entertainment, a leading international publisher and distributor of casual games to more than 60 countries. She built the company’s online marketing department from scratch and developed a cross-cultural team of marketing professionals in the US and Russia.