Natalia Delgado

Leading marketing initiatives with social media measurement expertise.

Spain

About

I’m a passionate and creative Marketing and Communications student at IE University with hands-on experience in social media strategy, content creation, and brand communication across international settings. Throughout internships in Spain and Guatemala, I’ve worked with brands like Fitclub Collective, Grupo Solid, and Grupo Pantaleon, leading marketing campaigns, managing social media platforms, and supporting corporate communication projects. My experience ranges from coordinating creative teams to developing impactful digital content that strengthens brand presence and engagement. Driven by curiosity and purpose, I enjoy combining creativity with strategy to tell stories that connect people and make a difference. I’m especially interested in branding, social media marketing, sustainability-driven campaigns, and international business communication.

Experience

  • Head of Marketing at Favorón
    Feb 2025 - Present · 1 yr 6 mos

    Favorón is a cross-border shopping platform connecting travelers with shoppers in Latin America, enabling access to international products through a peer-to-peer travel network.

  • Grupo Solid (2 mos)
    • Coordinator
      Jul 2025 - Jul 2025 · 1 mo

      Produced and scheduled digital content for multiple paint brands, increasing cross-platform visibility. Directed a full marketing campaign, coordinating studio shoots, video production, and product photography. Developed visual assets across 5+ product lines with suppliers and internal teams, ensuring brand consistency.

    • Marketing Communications Intern
      Jun 2025 - Jul 2025 · 2 mos

      Supported the marketing team with social media management and content creation, contributing to the Paleta Pinturas project. Assisted in developing posts, campaigns, and advertising videos to strengthen the brand’s online presence.

  • Marketing and Social Media Manager + Intern Coordinator at Fitclub Collective (FCC)
    Apr 2024 - May 2025 · 1 yr 2 mos

    Head of Marketing and Communications, collaborating in the organization of classes, in charge of opening and closing the studio, takes attendance, manages social media, and assists in event planning.

  • Head of Marketing at FIT CLUB COLLECTIVE
    Mar 2024 - May 2025 · 1 yr 3 mos

    Managed social media strategy and content production, increasing engagement by 60%. Developed digital promotion campaigns, driving 40% growth in class attendance. Organized studio events and marketing initiatives, strengthening community engagement.

  • External Communications Intern at Grupo Pantaleon
    Aug 2024 - Aug 2024 · 1 mo

    Supported the External Communications team in the creation and review of corporate content. Assisted in the translation of Pantaleon's Anniversary Report from English to Spanish.