Poland
10+ years of turning SaaS complexity into high-performing teams and processes. I specialize in operational excellence and process architecture. My approach is simple: I cut through the noise to build the systems, KPIs, and cross-team alignment that allow organizations to scale without friction. My Core Value-Add: * Operational Architecture → Building reliable processes that turn chaos into clarity and projects into results. * Strategic Growth → Aligning marketing actions to move the needle on ARR. * Future-Ready → Leveraging AI to enhance operations and drive high-velocity execution. * Empowered Leadership → Building teams where people have the trust to work independently and the systems to thrive. The result → High standards, calm decision-making, and a marketing function that works as a cohesive, scalable unit.
* Owning Marketing Operations and Strategy * Introducing operational frameworks and reporting for growth, accountability and data-driven decision-making, aligning with company goals. * Working cross-team on improving and optimising different areas connected to Marketing such as: recruitment & onboarding, legal processes, data & reporting, company-wide project management. * Mentoring Marketing team Leads, empowering operational and leadership excellence. * Managing Design & Mktg Development, Product Marketing, Strategic Partnership and Educational Teams.
I've joined Vercom group as a Head of Marketing, then got promoted to CMO at MessageFlow. Next, my journey within the group took me to MailerLite where I implement clarity within the Marketing Team.
* Developing and implementing marketing strategies aimed at strengthening the brand and acquiring customers. * Leading, mentoring, and developing the marketing team. * Working on SEO, data analytics, social media, content management systems (CMS), customer relationship management (CRM) systems, and marketing automation (MA) systems to achieve strategic goals. * Independently managing and overseeing marketing projects, ensuring the delivery of measurable results. * Preparing product presentations and promotional materials. * Representing the company at industry conferences and other external events. * Close collaboration with corporate clients and the sales team to optimize the product offering.
Supporting SaaS companies to streamline their marketing processes. Working closely with internal CMOs, CEOs and their teams on: • Assessing and optimising or building marketing processes • Reviewing, building MarTech • Leading the process of marketing automation • Working with data to optimize and improve current metrics • Supporting the creation of marketing strategies
• Co-managing marketing team of 40+ marketers & 8-digit budgets with the CMO • Building and optimizing strategies, setting goals, KPIs and budgets. • Working closely with other teams to align marketing across the company. • Introducing new tools, optimizing and automating processes to unlock scalable and measurable growth.
• Leading the Growth/Performance marketing, Brand, PR, Social Media, and Influencer marketing teams. • Developing a comprehensive, full-funnel Demand Generation strategy. • Planning and overseeing the implementation of marketing campaigns that deliver results. • Continuously running experiments to optimize and improve the tactics used, assets created and processes used to improve the KPIs. • Establishing internal processes to optimize conversions. • Implementing processes and automation processes within the team. • Getting to the root of issues and blockers and then intelligently implementing tools and technologies to get the job done.
• Coordinating outbound marketing campaigns, mainly in English-speaking countries. • Building strategies based on personas and customer segment research Building a strong brand image. • Managing a team of branding, PR, social media and influencer specialists and managers. • Creating team’s strategy, managing budget, planning and organizing the initiatives, providing feedback, tracking KPIs and optimizing.