Natalia Amaya Salazar

Founder & CEO

Mexico City, Mexico

About

Experience

  • Managing Director at EMA Ventures
    Sep 2024 - Present · 1 yr 10 mos

    EMA ventures, supports spanish-speaking startups in Latam that are leveraged on teams with women in leadership roles.

  • CEO at Avocado Wellness Marketing
    Jun 2019 - Present · 7 yrs 1 mo

    Avocado es la primera agencia especializada en Wellness Marketing en Latinoamérica. Potenciamos marcas comprometidas con el bienestar, mejorando su posicionamiento y elevando su engagement mediante estrategias creativas generadas sobre nuestra metodología basada en la generación de hábitos, con el objetivo que nuestros clientes construyan relaciones duraderas y sanas con sus consumidores.

  • Founder & CEO at InstaFit
    Jun 2013 - Feb 2025 · 11 yrs 9 mos

    InstaFit is the leading digital training platform in LatAm that offers customized, interactive and easy to follow exercise and nutrition programs. We also work with companies in designing and implementing Corporate Wellness programs (remote and in situ) for their teams.

  • Business Development Analyst at Linio.com at Rocket Internet GmbH
    Mar 2012 - Aug 2012 · 6 mos

    - Develop an e-commerce business model in Colombia, Peru, Mexico and Venezuela. - Participate in the recruitment of 80 employees within the first 2 months of operations. - Collaborate in structuring the growth strategies of the company.

  • Marketing Project Manager - Postgraduate Office at Universidad de Los Andes
    Jul 2011 - Dec 2011 · 6 mos

    - Based within the Business Administration Faculty, executed a marketing research project of the national and international postgraduate programs considered as the direct competition of Universidad de los Andes. - Conduct strategic planning for the improvement of existing academic programs and the development of new ones. - Plan and coordinate activities to obtain the EQUIS (accreditation of academic quality).