Brussels, Brussels Region, Belgium
Marketing professional with more than 14 years of solid brand marketing experience with strategic leadership, innovative approach, broad Digital & Gaming expertise and proven track record of successful brand launches and revamp initiatives in global FMCG companies. Team leader and inspirator with excellent negotiation skills, creative thinking and desire to work in modern and fast developing environment.
Leading of the Whisky category in Russia (7 brands). Overall business management including P&L, Communication and Innovation responsibilities in partnership with Global/Regional Units, Sales, Revenue and Product Supply partners: - Design and implementation of Brands’ Strategies long-term (3-5Y) and Integrated Annual Plan - Brands’ innovation strategy and influence the innovation function to deliver the Brands pipeline, including managing the creation of communication assets to launch the products The team supervised: brand managers, brand executive, innovation manager
Regional brand and business management for PepsiCo Russia top focused & profitable brand, #1 on Russian Modern Diary market: - Development of 5Y strategic plan and drawing up of innovation pipeline - Creative and Communicational strategy development Achievements: (1) Global Brand Redesign (2) New product development – new sub-range of whipped curds (3 SKUs) with high-level of Gross Margin; new flavors launch of Drinkable Yogurts and Whipped Curds (3 SKUs) with incremental Net Revenue The team supervised: brand manager
Managing #1 Energy brand in Russia (SOM 40%) – strategic profit contributor to PepsiCo operations in Eastern Europe. Achievements: (1) Brand Restage (equity & communication, packaging via 360 marketing campaign) – with strong performance – Sales Volume increase, Net Revenue growth (2) The 1st Digital reality show and Google Case https://www.youtube.com/watch?v=d4NzaR_ZC3A (3) Launch of new communicational brand platform Gaming & eSport (4) New product development – new sub-brand launch (2 SKUs) with high level of Gross Margin and Net Revenue incrementality
Regional brand management of Nestle Purina #1 spec channel brand – Pro Plan The team supervised: junior brand manager