London Area, United Kingdom
Strategic and delivery-focused leader with over 10 years of experience launching and scaling operations across FMCG, medical devices, and e-commerce. Proven track record in leading market entry, owning P&L accountability, and managing cross-functional teams of 50+. Core Expertise: • Strategic Scaling: Launched and grew an e-commerce start-up to £1M+ revenue within one year. • Operational Efficiency: Improved margins by reducing product return rates from 35% to 14% via process optimisation. • Governance & Compliance: Expert in navigating regulated markets, managing UK and international branch establishments. • Agile Leadership: Applying PMP and AgilePM methodologies to deliver complex digital transformation and product roadmaps. Currently developing a Women’s Digital Health Venture, focusing on market validation and service infrastructure within the healthcare sector.
Conducted structured market research and competitive analysis within digital health. Developed business case, financial modelling and go‑to‑market planning. Researched regulatory and data protection requirements for digital healthcare services. Managed external suppliers and technology platforms to design service architecture. Continued professional development in programme delivery, AI and digital services.
Led UK market entry including regulatory registration and tax compliance. Established governance processes, budgeting and administrative systems. Managed supplier onboarding and operational setup within agreed timelines.
Owned end‑to‑end commercial and product strategy from opportunity discovery to scale‑up. Used customer behaviour data and analytics to prioritise initiatives and optimise ROI. Led marketing experimentation across Amazon, TikTok and Shopify to improve conversion and revenue. Managed supplier partnerships, fulfilment logistics and cost controls to protect margins.
Led development and delivery of international expansion projects within regulated healthcare markets. Led cross‑functional teams across commercial, operations and regulatory functions. Implemented governance frameworks, risk controls and performance reporting.