Natala Menezes

Global Marketing Executive, Category Builder, Advisor || Google, Microsoft, Amazon, Salesforce, Grammarly, Dialpad

San Francisco, California, United States

About

Entrepreneurial product management, marketing and business operations executive focused on delivering exceptional product experiences with 10+ years in leadership roles at Google, Microsoft, Amazon and multiple startups. 
SKILLS: * Go-To-Market: Expert at launching emerging products within short timeframes, with limited resources, while maintaining focus on building partnerships and shipping world-class product and brand experiences. * Product UX: Detail oriented to deliver delightful end-to-end customer experiences. Skilled at prioritizing user needs, defining scenario requirements, and communicating an actionable product roadmap that delivers on product promise and vision. * Business Leadership: Metrics driven with a speciality in business operation logistics and partner management. Enjoys thinking both strategically and tactically within matrixed organizations and agile startups. Specialties: product marketing, general management, brand and integrated marketing, business operations, go-to-market planning, competitive analysis, product development, user research and UX design, building marketplaces and networks, platform marketing and evangelism, building, growing and managing a high performance team

Experience

  • VP DevX & Marketing at Workato
    Nov 2025 - Present · 9 mos

    Lead global developer marketing, including advocacy & community. Run 100+ events in our SF AI Hub, launch Autonomous AI apps and developer tools, build category-defining developer and AI builder GTM from zero to scale.

  • Advisor at Union.ai
    Aug 2024 - Present · 2 yrs

  • Founder & Fractional CMO at PRUXM.ai
    Jan 2024 - Present · 2 yrs 7 mos

    Boutique consulting and advisory firm operating at the intersection of product, UX, and marketing. We partner with founders, CXOs, and investors at early-stage, entrepreneurial B2B, SaaS, and developer-focused companies in San Francisco and Seattle. Services include GTM strategy and planning, product definition, messaging and positioning, user journey mapping and flows, ICP and persona development, market landscape, and competitive analysis.

  • Ambassador at Alaska Airlines
    Jun 2023 - Present · 3 yrs 2 mos

    Member of the Customer Advisory Board

  • Dialpad (1 yr 3 mos)
    • Vice President Product Marketing
      Dec 2024 - Sep 2025 · 10 mos

      Revamped Dialpad’s go-to-market motion—initially as a consultant redefining Sales messaging (new AI-forward pitch + first-call deck), then full-time leading Product Marketing, Content, Insights, and Analyst Relations. Led the transformation of how Dialpad understands the market, crafts platform-level narratives, launches AI products, and drives revenue through integrated, insight-driven GTM.

    • Marketing Consultant
      Jul 2024 - Dec 2024 · 6 mos