France
Recently a Marketing and Merchandising Coordinator Intern at Cartier in Singapore, I focused on driving regional growth across Jewellery, Watches, and Accessories for six SEA markets. Working alongside product managers, I supported daily operations and transversal projects covering sales analysis, product launch execution, and cross-functional retail alignment. Prior to this, I served as a Group Marketing Intern at Richemont Singapore, collaborating with Maisons to advance their marketing strategies and competitive intelligence across the SEAO market. My multicultural background and academic journey through the USA, London, Paris, Berlin, and Singapore, at esteemed institutions like ESSEC and ESCP, have prepared me for an international career in diverse teams, pursuing ambitious projects. A lifelong competitive athlete, I thrive in challenging environments where performance and goal-setting are the norm. I am eager to bring this strategic mindset and luxury-grade execution to ambitious marketing roles in fast-growing industries.
• Monitored daily sales and stock replenishment across all categories, leveraging Looker and SAP to analyze projections and build strategic growth plans • Analyzed MTD and YTD performance by category, market, boutique, and collection to identify operational gaps and opportunities • Conducted SEA product performance analyses, evaluating collections by product attributes to deliver actionable insights on success drivers and strategic gaps • Executed 10+ Singapore product launches by localizing product decks and training boutique retail teams
• Delivered quarterly 360° marketing and sales reports analyzing 15 competitors across 5 SEAO markets to 160+ stakeholders and 16 luxury Maisons • Conducted market and consumer trends reports, leveraging data analytics and 7 boutique manager interviews to shape regional marketing • Analyzed brand perception dashboards mapping SEAO consumer data across luxury jewelry, watch, and fashion sectors for 100+ stakeholders • Curated a weekly APAC luxury intelligence newsletter synthesizing market, competitor, and tourism news to inform strategic descisions for regional Maisons
• Led the annual marketing plan and brand repositioning, securing full CEO approval and team reorganisation • Managed logistics for a high-profile fashion show (400+ guests) at Paris City Hall, landing national TV coverage (TF1, France24) • Drove Instagram growth by 70% and engagement by 60% (+500% during event week) through strategic content execution • Analyzed 5 key competitors and produced a white paper optimizing the brand’s footprint in the accessible luxury market
• Delivered premium customer service at the Champs-Élysées Flagship Store, consistently achieving a personal sales goal of €2,750 per day • Logistics-coordinator for the iconic “Adidas 10k Paris” road-running race, managing over 30,000 participants in store • Implemented visual merchandising strategies following corporate guidelines, contributing to store performance • Relayed actionable customer insights to managers, enhancing decision-making processes during daily update briefings