Greater Indianapolis
Lead digital marketing for Redis, the real-time data platform behind 10,000+ customers worldwide. ▸ Own the digital engine across self-serve developer adoption and enterprise platform evaluation ▸ Full-funnel performance of brand and demand strategy across paid channels - including paid search, paid social, display, video & CTV ▸ Drive experimentation and conversion rate optimization across web and in-product product experience ▸ Own the AEO/GEO layer alongside traditional organic search. Scaling those programs while rebuilding how digital works as discovery shifts from search engines to answer engines, LLMs, and agents. ▸ Deploy AI-assisted workflows across all teams and use-cases ▸ Partner across product marketing, content, brand, web, analytics, and campaigns to make Redis' digital experiences measurable and easy for both humans and AI systems to understand
Lead growth marketing across acquisition and expansion at Armis, a Series E cybersecurity platform. Accountable for pipeline quality, conversion velocity, and closed-won ARR. $15M+ program budget across 3 regions and 5+ verticals. ▸ Operate the global paid program across search, social, display, programmatic, direct mail, and emerging channels, with quarterly budget allocation tied to segment-level pipeline targets ▸ Build full-funnel campaign programs (new logo and expansion) across paid, content, ABM, and lifecycle that tie to target deal sizes, with shared metrics across marketing, BDR, sales, and customer success ▸ Partner with the BDR/SDR organization on outbound messaging, target account selection and intent-signal routing ▸ Partner with product marketing on messaging, positioning, and campaign narrative across new logo and expansion motions, with feedback loops from paid and content performance into messaging iteration ▸ Deploy AI across content production, audience targeting, and personalization to scale output and accelerate go-to-market ▸ Run unified measurement across brand, content, and demand gen, aligning pipeline targets to ongoing attainment metrics
Owned the digital growth engine for Cloudflare's scale up to $2B ARR. Managed $30M global P&L across paid search, paid social, programmatic, email, and CRO. Internal team plus agency network across NA, EMEA, APAC. ▸ Tripled digital-sourced pipeline from ~$200M to ~$600M over 3 years by rearchitecting the channel mix around lead-quality signals and account-level intent, not click-volume optimization ▸ Drove 131% YoY increase in marketing-sourced pipeline and 129% YoY improvement in media efficiency through structured testing infrastructure and account-based targeting redesign ▸ Increased opportunity volume 44% by rebuilding the targeting and bidding stack into a single feedback loop, with improved closed-loop data capture into Skai, BigQuery, and Tableau ▸ Reduced operational cost 82% through team and agency restructure, redirecting savings into experimentation infrastructure and AI-assisted content production ▸ Built the digital marketing data model that connected paid media performance to opportunity and ARR data, creating shared metrics across digital, demand gen, and field marketing ▸ Delivered 25+ repeatable campaign systems across acquisition and expansion motions, each with measurement and reusable creative architecture
Designed and delivered the unified growth engine during Gong's multi-product and international expansion. $20M program budget across paid search, paid social, programmatic, brand TV, podcasts, and influencer. ▸ Drove 129% YoY pipeline and 117% SQL volume during a GTM expansion from single-product/single-geo to multi-product/global by treating brand and demand as one integrated system instead of competing line items ▸ Lifted website conversion 32% through redesign and unified CTA architecture, replacing per-page conversion debates with system-level intent capture ▸ Grew organic traffic 46% via content and technical SEO restructuring, measured against opportunity creation rather than session counts ▸ Defined and shipped the unified measurement and attribution model across brand and performance investment, giving the GTM exec team a single ROI view of every marketing dollar across motions ▸ Aligned a 12+ person internal team and 5 external agencies on a single integrated KPIs, eliminating the channel-vs-channel reporting tax that was masking actual program performance
Built and led the acquisition function during Docebo's transition from single-product LMS to multi-motion learning platform. $15M program budget across web, paid, lifecycle, and partner channels, supporting both enterprise sales-led and product-led motions in parallel. ▸ Drove 37% growth in enterprise opportunity creation by architecting a 1:1 ABM motion that connected target account selection, multi-channel orchestration, and sales play execution into a single feedback loop, instead of running ABM as a parallel campaign track ▸ Lifted average deal size 31% YoY by leading the repositioning from product (LMS) to platform (learning suite), restructuring acquisition messaging, channel mix, and conversion architecture around the new ICP and ASP economics ▸ Increased inbound lead volume 57% across web, search, social, affiliate, and email by rebuilding the acquisition layer as one connected system rather than five independent channel programs competing for the same accounts ▸ Lifted email-driven performance 142% by transitioning from batch sends to trigger-based lifecycle automation, with intent signals routed across the funnel rather than isolated inside marketing automation ▸ Built the affiliate program that drove 38% lift in website conversion volume, treating partner-sourced traffic as an extension of the acquisition system rather than a separate channel P&L ▸ Operated across both enterprise and PLG motions simultaneously, the early validation for hybrid GTM design