Naseema Banu S.

Senior Salesforce Developer/Admin 3X Salesforce Certified| Amazon Connect Integration Specialist | Trailhead Mountaineer

Fuquay-Varina, North Carolina, United States

About

As a passionate Salesforce professional, I bring a blend of technical expertise and business insight to deliver scalable CRM solutions. With a solid background in computer science and years of experience in Salesforce administration and development, I’m skilled at tailoring systems to streamline operations and boost user adoption. Driven by curiosity and a commitment to innovation, I enjoy tackling complex problems and turning them into practical, value-driven outcomes. My goal is to help organizations harness the full power of Salesforce to achieve measurable growth and efficiency.

Experience

  • Senior Salesforce Developer at Zocdoc
    Jan 2026 - Present · 6 mos

  • Senior Salesforce Developer at Hilton Hotels & Resorts
    Mar 2024 - Mar 2026 · 2 yrs 1 mo

    Developed and customized Salesforce Health Cloud solutions to manage patient records, provider relationships, and care plans. Integrated EHR systems via HL7 messages, parsing clinical data into Health Cloud using native and custom parsers. Ensured full HIPAA compliance through secure data access, sharing policies, and PHI protection measures. Leveraged Health Cloud Business APIs to build custom UI components and integrate third-party healthcare systems. Built and deployed branded Health Cloud Communities for patients and care teams, enabling access to care plans, appointments, and self-service tools. Designed guided patient intake flows using Vlocity OmniScripts, enhancing onboarding and scheduling efficiency. Created dynamic OmniScripts, FlexCards, and OmniStudio DataRaptors to deliver intuitive and interactive user experiences. Designed Vlocity FlexCards for providers to view key patient insights — vitals, recent activities, and open cases — in a unified interface. Developed Einstein Analytics and Tableau dashboards to visualize care outcomes, patient engagement, and readmission metrics. Integrated Genesys Cloud with Salesforce for seamless omnichannel communication and automated workflows using Salesforce Flows and Genesys triggers. Implemented Field Service Lightning (FSL) for scheduling and dispatching healthcare technicians, configuring Work Orders, Territories, and Skills. Integrated Salesforce CLM with DocuSign to streamline healthcare contract lifecycles and approval processes. Architected Salesforce Order Management System (OMS) to manage medical order lifecycles including intake, fulfillment, and returns. Configured Apttus CPQ for guided selling and pricing of healthcare service bundles. Built Einstein Bots for automated patient triage and live agent handoffs through Omni-Channel. Developed custom Lightning Components and LWCs for patient timeline views and appointment check-ins.

  • Senior Salesforce Lightning Developer at Partycity Venuecity Cyprus
    Dec 2022 - Mar 2024 · 1 yr 4 mos

    Designed and developed Apex, Triggers, LWCs, and REST APIs, integrating multiple Salesforce orgs and third-party systems. Implemented Apttus CPQ solutions for quote-to-cash automation, approvals, and pricing workflows. Delivered scalable solutions in Sales, Service, and Field Service Clouds with advanced automation using Flows, Process Builder, and Omni-Channel. Built Experience Cloud portals, Einstein Analytics dashboards, and Tableau scorecards for data-driven insights. Integrated Salesforce with Marketing Cloud, Pardot, and external systems (Dell Boomi, REST/SOAP). Led CI/CD pipelines with Copado, Git branching, and Lightning migration from Classic. Ensured compliance with public sector security and governance standards.

  • Salesforce Developer/Admin at DLL
    Jul 2021 - Dec 2022 · 1 yr 6 mos

    Streamlined CRM processes, managed user roles, profiles, and licenses, and improved adoption metrics. Designed and implemented custom applications, workflows, reports, dashboards, and data migration using Data Loader. Worked on SteelBrick CPQ implementation and custom app development for customer service and financial data tracking. Developed Apex triggers, Visualforce pages, and REST/SOAP integrations for automation and external system connectivity. Collaborated with business teams for requirement gathering, UAT testing, and deployment across QA/UAT environments. Created reporting frameworks and dashboards to support business decision-making. Implemented CI/CD automation for Salesforce integrations and API testing using SOAPUI.

  • Salesforce Developer at CVS Health
    Aug 2019 - Jul 2021 · 2 yrs

    Experienced in implementing Salesforce Health Cloud to centralize patient data and improve care coordination. Integrated EHR systems via HL7 and built scalable REST APIs for secure data exchange. Developed custom LWC/Apex components, workflows, and automation to streamline clinical and business processes. Built branded Health Cloud Communities for patients and care teams to access care plans, appointments, and messaging. Designed Health Cloud data models including Patient, Provider, Care Plan, and Household relationships. Created dashboards and reports to provide actionable insights into patient engagement and care outcomes. Managed multi-sandbox deployments, version control, and change management processes. Collaborated with stakeholders to define requirements and deliver scalable Salesforce enhancements. Performed data cleansing and transformation using Informatica Cloud and Data Loader. Conducted end-user training and documentation to support successful adoption of new features.