Greater Chennai Area
• Created, monitored, and optimized Reddit advertising campaigns using Reddit's native campaign management tool, aligning with platform policies and best practices. • Handled Jira tickets and collaborated directly with clients to create, analyze, and resolve queries related to Reddit ad performance and campaign setup. • Conducted campaign performance analysis to identify optimization opportunities, improving ROI and engagement metrics. • Ensured strict compliance with Reddit's advertising and content policies while maintaining high-quality standards across all campaigns. • Collaborated cross-functionally with policy, technical, and support teams to streamline workflows and enhance client satisfaction. • Executed end-to-end programmatic campaign setup and trafficking. • Implemented Floodlight Tags for conversion and audience data collection. • Troubleshot tracking discrepancies, ensuring seamless ad delivery. • Monitored campaign data, analyzed performance. Uploaded campaign details such as placements, and naming conventions, ensuring alignment with media plans.
• Processed invoices and expenses for timely payment and record keeping. • Maintained accurate financial records using Microsoft Excel. • Assisted in preparing monthly financial reports for management review.