London, England, United Kingdom
Hi, I'm Naph. I have almost 15 years’ experience in brand & marketing, and during my career I’ve spent time at agencies and in-house. I’ve worked on complex strategic problems and been hands-on to deliver, promoted well-known brands and created new categories from scratch. Over that time I'm proud to have won some of the world's most respected marketing effectiveness (IPA Effectiveness Grand Prix), creative (D&AD; Cannes Lions), and brand strategy & identity (Brand Impact) awards. I've also helped reposition & reimagine tech startups, scaleups, and VCs across Europe, aiding them to win new clients, raise new rounds, and even get acquired. Because if there's one belief that has influenced all the work I've done – whether that's been agency-side or leading Marketing at a startup – it's the profoundly underrated impact creative thinking can have on a business. As ever, Bill Bernbach put it beautifully: “Is creativity some obscure, esoteric art form? Not on your life. It’s the most practical thing a businessman can employ.”
Popp's AI platform helps high-volume recruiters and staffing companies recruit for roles faster and more fairly, at enormous scale. I have joined as Head of Marketing to build on last year's 6x ARR growth, and help deliver our even more ambitious goals for 2026.
GoodLove is a creative brand consultancy that specialises in working across the European tech ecosystem. I lead all brand strategy work for our clients – including customer research and positioning, messaging and naming – and am also part of the senior leadership team. Over the past four years I have developed effective strategies for dozens of investors, startups, and corporates, from London to Amsterdam to Helsinki. Some highlights: + Repositioned, renamed, and rebranded the crypto-broker Aplo, leading to a successful exit + Led the brand strategy, tone of voice, and copywriting for Atomico’s State of European Tech report + Delivered a strategic rebrand & new site for tax startup Aibidia, helping secure new clients and a £28m Series B
Tractable is one of the largest AI companies in Europe, and the UK's first Computer Vision unicorn. I joined to lead a specific Brand Strategy project, helping Tractable position themselves for significant new business as well as the next stage of growth as a company – during my time there they raised, secured and announced their Series D funding, taking them to a $1bn valuation. Some highlights: + Helped Tractable position themselves for significant growth, as they secured Series D funding + Led a rapid overhaul of the Tractable website to coincide with the fundraising announcement + Produced premium long-form video content on the company’s origin, as told by the founders
With my 3 year-old son unable to go to nursery because of COVID restrictions, and a second baby born during lockdown, I spent six months at home focussing on my family while the pandemic wrought its havoc on 'normal' life. It's one of the best decisions I've ever made. Once my son went back to nursery in September, I used the benefit of my 10 years of experience working with both established and emerging brands, and freelanced as a Brand Consultant. Most of that time was spent doing brand strategy & design work with European tech startups. Some highlights: + Crafting Avengers outfits from cardboard boxes (repertoire includes Thor, Hulk, and Iron Man) + Learning the names, types, and evolutions of 400+ Pokemon + Being able to change a size 1 nappy in under 8 seconds
EF is the world's leading talent investor. It invests time and money in the world’s most talented and ambitious individuals, helping them to find a co-founder, develop an idea, and start a technology company. Backed by the likes of Reid Hoffman and Peter Thiel, EF has offices across three continents and its global portfolio is now worth > £13bn. I joined after their Series A reporting directly into co-founder Matt Clifford, and as the most senior Marketing person in the business, I was fully responsible for our output at a global level. Some highlights: + Led & implemented a full rebrand – everything from strategy to visual identity, a new website to a global roadshow + Devised a PR strategy which got 120+ pieces of coverage, including the Sunday Times, WIRED, Fast Company, etc + Modernised the approach to social and content, creating fewer higher-quality pieces more effectively distributed + With the new brand in place, PR and content became #1 and #3 drivers of new applications