London, England, United Kingdom
Responsible for the end-to-end production for all brand content including campaigns, social, event content capture and e-commerce at Axel Arigato in London.
Managed all studio output for e-commerce, overseeing shoots during Paris and Milan buying seasons. Successfully scaled studio capacity by over 100% amidst Covid challenges, ensuring consistent asset delivery & quality. Collaborated with the Creative Director and Art Director to integrate production into the rapidly expanding Creative department
Led a team of 12 internal Shoot Coordinators and freelancers, including 4 direct reports. Executing creative test & location shoots to drive content innovation.
A hybrid role combining Art Direction and Production, responsible for managing the studio team, overseeing workflow, directing shoots, and asset delivery. Used Capture One to select, edit, crop, and upload assets under tight deadlines. • Managed daily shoot targets, ensuring 75 products were shot across 2 models simultaneously, consistently meeting both quality standards and KPIs.
Fulfil the role of Shoot Coordinator role on an ad hoc basis.
• Assisted stylists including Katie Shillingford, Karen Langley, Emma Wyman & John Colver