Singapore
Founders are brilliant at building products. What's harder, and often what gets left behind, is translating what they've built into something an audience can immediately understand, feel, and trust. That gap between a great product and a brand that moves people? That's exactly where I work. I build things. Brands, websites, digital systems, audiences. And I've been doing it through Urban Turban Creatives, my boutique consultancy based in Singapore. I've spent nearly a decade helping startups and SMEs build and execute their brand presence from the ground up. Website, collateral, social, digital authority, PR - I work across the full stack of marketing execution and bring both strategic clarity and hands-on delivery to every engagement. My background is unusual for a marketing consultant. I'm a professional classical vocalist, a Mediacorp Vasantham Pradhana Vizha award nominee, and a concert producer. This means I know what it takes to hold a creative vision and bring an entire production together around it. Musicians, sound engineers, sponsors, stakeholders, vendors, choreographers, production crew, fellow artists - delivering something that moves an audience requires everyone pulling in the same direction. That's exactly how I approach brand work. I work best when the brief is still forming, the timeline is tight, and the stakes are real - which in a startup, is just called Tuesday.
UTC is a boutique marketing consultancy delivering end-to-end brand building and execution for startups, SMEs, and creative organisations across Singapore and beyond. Selected work: - Built everything from zero for a US-based construction and trades business - logo, brand identity, full website (Bolt AI/Supbase/Vercel), automated lead capture, AI-powered spam filtering via n8n, and a custom full-stack payroll application (React/Supabase) - Drove decade-long brand growth for Param Swaram Performing Arts and Harmonies & Hearts, which from a home-based music school to an internationally recognised institution. Amit Dhamelia, its founder, was conferred the Global Ambassador Award for Distinguished Contribution to Music by Respect India in 2025, presented at the Raj Kapoor Centenary Celebration in Singapore. Scope covered everything: brand identity, web, social media, event production, press outreach, sponsorship and stakeholder management, charity and non-profit initiatives & partnerships, and live production - Delivered brand identity, collateral, web, video, social content, and event marketing across arts, NGO, and early-stage business sectors - Placed Top 5 globally (1,000+ participants, 500+ teams) at the Outskill Global Hackathon. Co-built Season'd, an AI-powered recipe sharing social platform, handling the entire technical build under competition conditions.
International vocalist known for her work across Carnatic, Hindustani, and semi-classical contemporary styles. Recognised for versatility, emotive delivery, and stage presence, with performances spanning Singapore, India, Thailand, Belgium, and other global platforms. Highlights & Recognition: • Pradhana Vizha 2025 – Best Original Singer Award Nominee (Mediacorp) • Winner – Vasantham Star 2017 • Winner – Colors TV Singing Megastar (Singapore Edition) • Host – Raagangal Palavitham (Mediacorp Vasantham) • Producer & Lead Artist for concert productions including Harmonies & Hearts Chamber Concert Series (2016–Present), Ishq Sufiyana (2023), Musical Woods (2018), and other curated showcase events • Featured in SMU Circle Magazine (Oct 2020) for contributions to Singapore’s music and creative leadership ecosystem - https://alumni.smu.edu.sg/smu-circle/smu-circle-october-2020 • Featured artist on televised programs including Amarkala Deepavali, Tamil Language Festival (Vaṇakkam Tamizh), Vasantham Live@Esplanade, Raagangal Palavitham, and other Mediacorp broadcasts • Recipient of the Sangeetha Visharadh title from SIFAS (Carnatic Music), trained under senior Gurus • Lead singer for classical dance productions including SIFAS Festival (Preethi Devarajan), Haasyam (Maitri Arts), Kshetra Margam (Apsaras Arts), Pravaha (SIFAS) • Performer at major concerts such as Raffee 50 (Esplanade), Holi Hai @ Esplanade Outdoor Theatre (2016–2018), Gardens by the Bay National Day Concert (2019), President’s Charity Show (2018) • Lead singer for large-scale productions including Pyaar Ke Pal (2025), Bollywood Blast (2025, 2023), Diwali at The India House (2022), Musical Woods (2018), and numerous private, corporate, and chamber concerts My classical training and wide-ranging stage experience shape the way I approach creativity, communication, and digital systems across all my professional work.