Greater Pittsburgh Region
You are ranking. But when a buyer asks ChatGPT, Perplexity, or Gemini about your category, your competitor gets cited instead. That is the problem I write about. Signals of Change is a LinkedIn series, now at 132 posts, for senior comms, founders, execs, and marketing leaders navigating AI citation, content governance, and brand authority in the answer layer. We focus where AI meets the three layers that move ideas: the open web and distribution system, the practice of voice and drafts, and the ops of guardrails and permissions. My lane: 30 years in global B2B marketing communications across life sciences, advanced materials, and industrials. I have built the messaging systems, managed the crises, and watched the governance gaps widen in real time. I am not an AI expert. I am learning in public. My value is clear, practical communication that executives and teams can act on. If you lead comms or marketing and you are trying to figure out why your best content is not getting credited, follow along or reach out.
Creator of Signals of Change: a LinkedIn series with over 130 posts on how AI is reshaping the open web, media, communications, and marketing, and how to communicate more clearly and effectively in an AI world. Focused where AI meets the three layers that move ideas: 🌐 System (open web, distribution) · ✍️ Practice (voice, drafts, evaluation) · ⚙️ Ops (guardrails, permissions, cadence). Advising senior comms and marketing leaders on AI citation, content governance, provenance, and brand authority in the answer layer.
Supporting the world’s leading safety brands
Creative writing, editing, proofing - concept, strategy and execution
Specializing in B2B, I help companies of all sizes grow their business and achieve their goals by • Developing and writing marketing communications, corporate communications and marketing strategy • Generating more awareness for the company, its brand and its products and services • Cultivating media relations • Building loyalty and finding and attracting new customers • Demonstrating thought leadership and expertise • Driving web traffic through branded copy content and social media
Global marketing communications team; strategies for the western hemisphere; responsible for all external communications; website development. This company was created when GE sold GE Silicones.