New York City Metropolitan Area
As a Marketing Manager at Brother USA, I leverage my extensive experience in B2B marketing to develop and execute effective marketing strategies across various target vertical markets. With a strong background in digital marketing, I have successfully managed and executed marketing campaigns using email as the primary vehicle, creating engaging content such as white papers, case studies, infographics, blog pieces, slide shares, videos, and video testimonials. I am also skilled in digital media creation and placement, identifying and selecting the best ad placements for the assigned markets. Additionally, I have a proven track record of collaborating with industry and platform teams to lead the development of targeted, relevant marketing strategies that align with business objectives. I hold a Professional Diploma in Digital Marketing from the Digital Marketing Institute, a degree in Business Administration from Ain Shams University, and certifications in B2B Marketing, Lead Generation: Multichannel PPC Strategy, and Sales Channel Management from LinkedIn.
Campaign Development & Execution - Work with appointed agency, marketing communications, and other key stakeholders to develop strategy for, manage, and execute on marketing campaigns across assigned target vertical markets, with email being the predominant vehicle Content Development - Identify trends and insights in the assigned vertical market, leveraging the business unit experts to create new content or re-purpose existing content, including but not limited to: white paper, case study, infographic, blog piece, slide share, video, video testimonial etc. Digital Media Creation & Placement - Research, identify, and select the best digital ad placements for the assigned vertical markets; Manage the creative and content for the placement as well as monitor and report on a quarterly basis. Collaborate with Sales, Business Development, and Product teams to develop integrated campaigns for partners that drive demand and establish brand awareness Work with channel partners to expand the reach of our existing campaign material, measuring performance by monitoring partner digital outreach and results of any combined activities Co-create combined messaging, promotions, or campaigns with partners to drive demand for our products in a solution. Drive the process for intake, development, and distribution of sales tools, sales collateral, promotion flyers etc. that enable our partners to effectively sell BMS’ products and services Ensure partners have the latest and most effective content, resources, and tools Ensure all campaigns are designed to achieve measurable results Develop relevant Key Performance Indicators (KPIs) for campaigns, analyze performance to determine return-on-investment (ROI), and make recommendations for improvement Communicate regularly with the Sales, Marketing, and Product teams, keeping them abreast of new content and campaign status Communicate activities to management every month
-Acquire a deep understanding of our target customers, industry value, applications and technologies, and competition through a variety of resources including plant visits and market research. -Collaborate with industry and platform teams to lead the development of targeted, relevant marketing strategies that align with business objectives. -Determine measurements of success for each team, report on ROI of tactical initiatives, share best practices across teams. -Create marketing strategies to launch new products and services. -Developing Marketing Strategies for Noth & South America to meet customer needs & business objectives. -Develop Account Based Marketing strategies for global industry trade shows. Support lead conversion after the show as well as measuring the quantitative and qualitative results. -Applying 360 Marketing campaigns & developing digital marketing strategies. -Managing Partnership program with Volta’s partners & Distributors in North & South America.
• Responsible for leading and developing strategies and vision in conjunction with CEO, Direct Business to ensure revenue goals is met. This will be accomplished by establishing the short-term, day-to-day direction as well as the long-term strategic planning and organizational support • Design, build and maintain our social media presence. • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests. • Collaborate with internal teams to create landing pages and optimize user experience. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. • Managing all the marketing activities with the strategic IT vendors like Cisco, Hp , Avaya, EMC ,etc in America & Europe. • Assists with the development, writing, and communication of Marketing plans, offers announcement, creative briefs and presentations. • Develops opportunities to add additional value to other department initiatives including Internet Marketing. • Provides feedback and best practices to the Marketing support team on a consistent basis. • Assists field sales staff with marketing project requests. • Communicating with target audiences and managing customer relationships. • Responsible for the design of flyers, banners, brochures, posters and Certificates. • Responsible for events and Exhibitions arrangements. • Coordinating with and reporting to managers to carry out campaigns • Develop strategies and deliver sales and after-sales services to maximize sales, customer satisfaction and retention.