Accra, Greater Accra Region, Ghana
Chartered Marketer from the Chartered Institute of Management UK, Finance Professional (GIMPA), Founder and Leader (Inspired By Assor Foundation). Highly skilled in Marketing: Brand Management, Public Relations, Media Buying (Traditional & New Media), Research, CSR, MFS Revenue Reporting, etc.
B2C & B2B Brand Management, Integrated Marketing Communications, Research, Media, PR, Advertising and Promotion Budget Management.
Strategic Brand Management professional driving NPS and Brand Consideration through integrated marketing communications plus brand engaging activities.
Leading and growing the Enterprise Market with Brand management and Marketing Communication support in Product/Service launches, Customer Value Management, Sponsorships and all customer engaging activities.
Consumer marketing : • Developing communications strategies for both new and existing products & services • Briefing Advertising Agencies on propositions to develop ATL and BTL campaigns • Coordinating and managing all Marketing Support functions(Corporate & Internal Communications, Media, Online and Commercial Marketing) • Working hand in hand with the Market Research & Insight Team to understand the consumer market for effective & competitive marketing campaigns • Consumer and Business Sponsorships • Ensuring communications are in the right Vodafone tone as per brand guidelines • Reviewing and monitoring campaigns to ensure they are aired as per the right media schedule (TV, Radio, Online, Print, etc.) and medium • Monitoring and evaluating the effectiveness of campaigns • Monthly review of Brand Measurement Scores for further strategizing • Raising shopping carts and confirming jobs for supplier payments • Approving final print jobs from suppliers before mass production • Budgeting and Budgeting controls . Weekly presentations of product performance.
Marketing Assistant: - Communicating Hair & Body Care products such as Dark & Lovely hair relaxers, hair moisturizers, spottin waves, body lotions, sadie & blue ice roll on, etc. - Liaison between L'Oreal and stakeholders in the ecosystem such as suppliers, media & creative agencies, event agencies, etc. - Media Buying - Monitoring and Evaluation of communication campaigns - Sponsorships - Market Research and reporting - Recording and maintaining the Marketing Expense Account - Raising Purchasing Orders and confirming Good receipts with SBO software - Budgeting and Budgeting Control
Selling Insurance products and services Customer servicing Underwriting motor and foreign travel insurance policies Administrative duties Petty cash management