Nikos A.

Managing Partner at Olive Villa Rentals & Upgreat Hospitality | Business Owner | Advisor to BoD

Greece

About

Currently leading businesses in the Hospitality industry following an extensive career in leadership roles at prominent Blue-Chip consumer goods companies across Europe. Commercial Leader with extensive Sales, Marketing and Strategy experience in diverse industries and leadership roles. Member of Global and Local Leadership teams Extensive experience in managing internal and external stakeholders at C-Suite level, and more than 20 years of experience in country, regional and global roles. Lived or worked in five different countries, and have led projects in EMEA, US and China.

Experience

  • Managing Partner at Olive Villa Rentals
    Sep 2019 - Present · 6 yrs 10 mos

    Partner at Olive Villa Rentals (www.oliverentals.com). Olive Villa Rentals is an Award Winning Luxury Villa Rental Company. We offer a wide range of Luxury Villa Rentals and Concierge Services all over Greece. With a portfolio of more than 300 holiday villas in top destinations all over Greece, we ‘ll do our best to exceed your expectations. But we will go one step further by offering exclusive luxury concierge services based on your needs, taste and budget. Our team is here to answer all your questions and design your vacation around you with you, as well as give you an insight on the local highlights in a different light.

  • Managing Partner at Upgreat Hospitality
    Oct 2024 - Present · 1 yr 9 mos

    We are Upgreat Hospitality, a boutique hospitality management agency based in Athens, offering tailored solutions and management services to boutique hotels, villa complexes, and unique hospitality units across Greece. At Upgreat Hospitality, we’re not just a Hospitality Management Agency—we’re your partners in creating exceptional guest experiences. Our goal is to enhance your services, delivering benefits for both you and your guests.

  • LUX&EASY (6 yrs 5 mos)
    • Advisor to the Board
      Dec 2023 - Present · 2 yrs 7 mos

    • Group Chief Operating Officer
      Apr 2021 - Nov 2023 · 2 yrs 8 mos

      Group Chief Operating Officer for the Hospitality, Real Estate Development and International Business of the group. Advisor to the Board and Member of the Management Committee Responsible for the Strategy and International Expansion of the group

    • Chief Operating Officer
      Feb 2020 - Apr 2021 · 1 yr 3 mos

      Lux&Easy comes to disrupt the hospitality industry: We offer Luxury Accommodation at an "Easy" Price" in a fully contactless and luxury accommodation experience - Prepared the strategy and operational model for the opening of the first 4 units in Greece - Set up a new team from scratch including the recruitment of the new G.M and Operations Manager - Supervised the construction and development of the project during unprecedented times of uncertainty (COVID pandemic)

  • Non Executive Board Member at Green Properties
    Feb 2020 - Nov 2021 · 1 yr 10 mos

    Non Executive Member of the Board. Advisor on a number of strategic projects of the group.

  • Philips (6 yrs 10 mos)
    • Global Head of Brand Creation, Philips Avent and Philips Sonicare, Senior Director
      Apr 2017 - Dec 2019 · 2 yrs 9 mos

      Led the Global Marketing team for Philips Avent, following my role as Global Head of Brand Creation (April 2017-Jan 2019) for >€1.5 Bln Categories: Mother and Childcare (Philips Avent) and Oral HealthCare (Philips Sonicare). Managed a team of 15 people across 3 locations: Amsterdam, US and China. Member of the Global Management Team for Philips Avent, and promoted to Senior Director in August 2018 Led the Global Strategy and Brand Positioning for both Phlips Avent and Philips Sonicare

    • Director of Business Development
      Jul 2015 - Mar 2017 · 1 yr 9 mos

      Set up from scratch a new department to help bring to life the new Health Technology strategy, and drive future growth through new business for Philips UK. Acted as an incubator for corporate entrepreneurship, leading change and applied Lean Start Up methodologies. Built a new team and reported to the General Manager. Worked on the strategy for Philips UK and led a number of projects that included: - The launch of a new category in the connected health space ensuring a Digital first strategy - The development of new services and opening new channels in both B2C and B2B space - Managed strategic relationship at a C Suite level with the biggest Health and Beauty retailer

    • Head of Oral Healthcare and Mother and Childcare Business Group, UK&I
      Mar 2013 - Jun 2015 · 2 yrs 4 mos

      Led the Health and Wellness Business Group for Philips UK and Ireland, that included the following brands: Philips Sonicare (electric toothbrushes), Philips Zoom (professional whitening solutions), Philips Avent (Baby/Infant Feeding, Bottles, Breastpumps, Soothers etc). Managed a €60Μ portfolio across 4 Categories (Oral Healthcare, Dental Professional, Mother and Childcare, Pain Relief) and a team of 9 people. Over-delivered all key metrics (Sales, Profitability and Market Share), creating the fastest growing Business Unit for Philips UK for 2 years in a row.