Toronto, Ontario, Canada
• Prospected small and medium-sized businesses across North America, identifying customer pain points and introducing Sage’s accounting and financial solutions. • Created qualified opportunities for Account Executives by conducting discovery calls, booking meetings, and nurturing leads through outbound and inbound channels. • Utilized CRM and sales engagement tools (Salesforce, Outreach, LinkedIn Sales Navigator) to manage pipeline, track engagement, and analyze outreach performance.
- Led rebranding and marketing overhaul, aligning brand with target audience - Developed strategic marketing calendar, driving brand-community engagement - Created paid and guerrilla campaigns to boost visibility and customer engagement
• Secured $20K+ in sales through client engagement • Shared brand stories, answered questions, and fostered customer connections • Mentored new employees, providing feedback and training sessions
- Developed marketing strategy to enhance company relations - Conducted interviews with Shell employees to align marketing materials