Taiwan
• Content Creation – Created and collaborated on B2B content across the full marketing funnel (SEO articles, customer stories, landing pages, and technical guides) with a "human-first, AI-assisted" writing process—using AI tools for preliminary research, technical synthesis, and structural brainstorming, while reserving execution and editorial control for tone, nuance, and accuracy. • UX Writing – Participated in product development discussions to craft clear and concise UX copy that reduces friction, optimize existing copy, and translate content from Chinese to English. • User & Market Insights – Partnered with sales team on pitches to understand potential user inquiries, and engaged power users to understand real needs, turning insights into high-value conversion content and actionable product feedback. • Marketing Partnerships – Managed collaboration with PR agencies and software partners, mainly handling project coordination, content review, repurposing, and brainstorming angles for thought leadership, media pitches, and CEO communications. • Content Optimization – Analyzed, iterated, and optimized content to align with business goals, contributing to sustained double-digit ARR growth through collective effort since joining the company—specifically by ensuring content drives traffic, builds trust, and converts.
• Content & Social Media - Owned content creation for SelfieSign across LinkedIn, Instagram, Twitter, and Facebook. Delivered content spanning social posts, press releases, website articles, business competition proposals, and App Store and Play Store listings. • UX & Translation – Optimized website English UX copy, translated company documents from Chinese to English, and provided real-time translation support for technical meetings. • PR & Events - Represented the company at summits and exhibitions, managing end-to-end preparation including marketing collaterals, product demos, and guiding potential customers to the POC stage.
• Market Expansion & Digital Marketing – Joined BHK at the 0-to-1 stage as part of a three-member team building the Indonesian market in Hong Kong and Taiwan. Tasks included website content creation, planning and executing digital marketing strategies, creating ad content, collaborating with micro-influencers, analyzing ROI, and building community engagement. • Customer Engagement – Handled potential and existing customer inquiries, assisted with order processing and pickup, and applied approaches aimed at closing deals. • Content Creation – Developed high-performing content in English and Indonesian for social media ads, SEO-optimized articles, and videos. Iterating and repurposing content to maximize engagement and sales across Singapore, Malaysia, Hong Kong, and Indonesia.
Handled Chinese, Indonesian, and English translation and interpretation for communications and documents concerning Indonesian and Filipino workers in Taiwan.