Jakarta, Indonesia
Nadia is a strategic, passionate and creative thinker skilled in Corporate & Go to Market Strategy, International Business, Business Partnership, and Community Activation. As Bachelor of Business from RMIT University, her working experiences touched in e-commerce industry (Tokopedia, Tiktok) & Asia Pacific market where she is in charge of business strategy and international expansion. She developed key initiatives, activations & strategic analysis of diverse projects nationwide & globally. Currently, Nadia is the Director at Gailbook, an international curated fashion enabler platform that brings 40+ Indonesian brands to scale internationally. Gailbook is headquartered in Singapore, with growing offline presence in Singapore & Malaysia. Nadia previously founded NADIE, a women footwear brand in 2020 successfully shipping products to over 1,000 women across Indonesia, Singapore, Malaysia, Australia, Hong Kong, and Germany. Beyond her career, she aspire to empower all women across the globe to achieve their fullest potential.
Gailbook Pte Ltd is an international curated fashion enabler platform for Indonesian brands, headquartered in Singapore. Serving as both a B2C and B2B marketplace, Gailbook provides a seamless fashion ecosystem that empowers Indonesian homegrown brands to scale internationally. www.gailbook.com - Drove over $xxx,xxx USD cumulative revenue to date across integrated online and offline channels. - Expanded offline channels in 9 retail locations across Singapore, Malaysia and Philippines and online distribution in 170+ countries. - Onboarded and incubated 35+ Indonesian brands, scaling their revenues by 20–30% on average through market access, marketing, and growth strategy. - Built and nurtured a global community of over 1,000 #GailSquad members through offline activations and community events. - Established strategic partnerships with Indonesian Creative Economy and Indonesian Embassy in Singapore to promote Indonesian brands internationally.
NADIE is an esteemed woman footwear brand, established in 2020 with a steadfast commitment to delivering versatile footwear tailored to the contemporary urban woman. Our mission is to cater to the needs of women who lead active and dynamic lifestyles, empowering them to pursue their aspirations to the fullest. Proudly crafted in Indonesia, we not only prioritize personalized experiences of each woman but also showcase the exceptional craftsmanship of local artisans on a global platform. Our vision extends beyond mere commerce; we strive to deliver our products yet inspire and empower women all around the world. NADIE had facilitated footwear orders for over 1,000 women across Indonesia, Singapore, Malaysia, Australia, Hongkong and Germany and currently have 1 offline store in Plaza Singapura (Singapore).
- Developed B2B marketing strategies and initiatives for key biopharma clients across global markets, including Asia Pacific, Australia, USA, and Europe. - Collaborated with clients, sponsors, media partners, ministers, and other stakeholders to deliver projects, crafting press releases for APAC media partners - Head of Marketing and Project Manager for: > Asia Pacific Biologic Excellence Awards in Singapore, September 2023 > Asia Pacific Cell & Gene Therapy Awards in Singapore, September 2023 > Asia Pacific Vaccine Excellence Awards in Singapore, November 2023 > Biopharma Excellence Awards in Hyderabad, India, January 2024 > Asia Pacific Biopharma Excellence Awards in Singapore, March 2024
- Establish strategic partnerships between 100+ sellers & 100+ creators in F&B industry - Developed and executed projects and campaigns focused on driving incremental GMV growth for each sub-category in the F&B industry. - Responsible for top & industry category creators' GMV growth and achievement in every campaign - Provide in-depth data analytics, report standardization of marketing initiatives and mitigation plan - Led offline events and build brand communities (Somethinc, Paragon) with over 500 creators in Bali, Bandung, Surabaya.
- Developed growth strategies for multiple Retail categories through targeted promotions, thematic campaigns, rebate programs, and marketing gamification, driving personalized engagement with key segments. - Plan & conceptualize monthly campaign for Retail categories. - Evaluate business results and maintain TPV, TPO and MUM within categories - Analyze trend and consumer behaviour within categories - Create & manage centralized campaign workflow across different teams - Launch & monitor end-to-end campaign execution while maintaining accuracy with respective stakeholders with aim to drive business growth - Handled several big projects such as Mitra Tokopedia Undian, Anniversary, Waktu Indonesia Belanja - Create marketing initiatives for mitigation and marketing development