Bratislava, Slovakia
Over the past 10+ years, I’ve grown from a Marketing Specialist in Slovakia to leading global vendor marketing across 45+ countries for Fortinet-leader in cybersecurity, focusing on aligning marketing with pipeline, revenue, and business impact. Today, I focus on: • Driving marketing-influenced pipeline and revenue growth • Building scalable global frameworks connecting strategy with execution • Enabling teams to move from execution → business impact thinking In my most recent role, I: • Led global marketing strategy for Fortinet across EMEA, APAC, and NA • Built pipeline visibility frameworks and partner growth models What defines my leadership: • Clarity over complexity • Scalable structures • People-first, performance-driven mindset Always open to connecting and exchanging perspectives on marketing, growth, and transformation.
• Lead regional and global marketing transformation initiatives within cybersecurity, enterprise, SMB, and MSSP, mentoring local marketing teams across the full marketing funnel — from brand positioning and awareness to demand generation, pipeline acceleration, and revenue growth. • Drive global demand generation and go-to-market strategy across 46+ countries in EMEA, APAC, and North America for Fortinet, accelerating scalable pipeline growth, business expansion, and regional market development. • Mentored a global team of 40+ marketing managers on a monthly basis, driving alignment, capability development, and best-practice sharing across regions. • Define strategic growth priorities, strategic frameworks, and scalable marketing plans aligned with business objectives and revenue targets, while partnering closely with executive leadership, sales, finance, and strategic vendors to support commercial growth. • Develop and execute integrated marketing programs that strengthen brand presence, increase market penetration, and deliver measurable business outcomes. • Foster a high-performance, results-driven culture centered on accountability, agility, innovation, and operational excellence through a strong execution-focused leadership approach. • Leverage analytics, KPIs, and performance insights to drive data informed decision making, optimize marketing investment, and improve pipeline creation efficiency across global teams. • Serve as a trusted relationship builder and influential communicator, managing complex stakeholder environments.
Led global demand generation programs and integrated campaigns, driving measurable pipeline and revenue growth or Fortinet, leader in cybersecurity. • Managed marketing budget tracking, forecasting, and ROI analysis, optimizing spend efficiency and effectiveness • Delivered multi-channel campaigns (digital, events, content, partner marketing) aligned with GTM strategy • Partnered with sales, operations, and vendor teams to improve lead quality, pipeline conversion, and revenue outcomes • Built performance dashboards, reporting frameworks, and campaign analytics, enabling data-driven optimization
• Owned regional marketing strategy, demand generation, and pipeline growth, driving business expansion • Managed strategic vendor partnerships (Fortinet, Red Hat, CrowdStrike, Tenable, Proofpoint, Gigamon, Trend Micro and more), aligning joint revenue initiatives • Built and led a high-performing marketing team, improving operational efficiency by 60+ % • Owned budget planning, forecasting, and ROI optimization, ensuring effective resource allocation • Delivered integrated marketing campaigns and partner programs to accelerate pipeline and revenue growth
• Executed multi-channel demand generation campaigns across digital, events, and partner marketing • Supported go-to-market strategy and product marketing initiatives across cybersecurity vendors • Improved campaign performance, lead conversion, and ROI through structured analytics and optimization • Managed marketing operations, reporting, and stakeholder communication
• Delivered integrated marketing campaigns, events, and content initiatives to increase engagement and brand awareness • Contributed to 80+% growth in lead generation, supporting pipeline development • Supported campaign analytics, reporting, and performance optimization • Assisted in marketing automation and CRM processes, improving execution efficiency
Supported customer care operations and marketing activities, ensuring consistent service delivery and contributing to brand visibility and engagement. Responsibilities • Managed social media presence, including content creation, scheduling, and basic performance tracking • Supported execution of marketing campaigns to enhance visibility and customer engagement • Contributed to lead generation activities and coordination with sales teams • Developed marketing materials, including brochures and email communications • Monitored campaign performance and supported reporting and analysis Customer Care & Operations • Managed customer inquiries and complaints, ensuring timely resolution and high service standards • Maintained customer relationships and supported overall customer satisfaction • Coordinated day-to-day operational activities within the customer care function • Acted as deputy to the Customer Care Manager, supporting team coordination and continuity of operations