Riyadh, Saudi Arabia
Seasoned real estate strategist (15+ years) with a transformative impact, harnessing diverse expertise across development, strategy, research, and optimization to fuel high-growth startup success. Established and led a demonstrably successful portfolio of value-generating departments, fostering interdisciplinary collaboration to unlock disruptive value.
ROSHN's Market Research department (reporting to the Chief Strategy Officer) delivers actionable insights that optimize data-driven decision-making. We efficiently gather intelligence, conduct highest & best use analysis, and generate strategic research, propelling the organization towards sustained growth. As Head of Market Research, I expanded the department’s scope by integrating a fifth vertical dedicated to “Operational Excellence” leveraging the latest industry technologies to elevate the value and impact of our deliverables. ROSHN’s comprehensive five-vertical in-house Market Research department delivers on: -Operational Excellence: Leverages AI technology to enhance ROSHN’s market intelligence (by capturing, analyzing and extracting relevant insights from big data) and operational efficiencies (by automating / streamlining operations) -Period Publications: Specializes in synthesizing & reporting (daily & quarterly) on global, regional and local real estate dynamics allowing ROSHN to stay up to date on the latest market trends -Opportunity Assessments: Provides a strategic assessment of existing & potential sites supporting ROSHN with the required market intelligence & analysis to make an informed decision -Knowledge Build Up: Delivers on growing ROSHN’s knowledge base of KSA’s residential market resulting in a data driven approach when defining / positioning products -External Engagements: Focuses on objectively managing 3rd party real estate advisory firms ensuring a consistent methodology across engagements in addition to challenging / verifying the inputs & outputs’ integrity
Established ROSHN’s comprehensive four-vertical in-house Market Research department delivering on: -Period Publications: Specializes in synthesizing & reporting (daily & quarterly) on global, regional and local real estate dynamics allowing ROSHN to stay up to date on the latest market trends -Opportunity Assessments: Provides a strategic assessment of existing & potential sites supporting ROSHN with the required market intelligence & analysis to make an informed decision -Knowledge Build Up: Delivers on growing ROSHN’s knowledge base of KSA’s residential market resulting in a data driven approach when defining / positioning products -External Engagements: Focuses on objectively managing 3rd party real estate advisory firms ensuring a consistent methodology across engagements in addition to challenging / verifying the inputs & outputs’ integrity
- Worked on a corporate Asset Optimization Strategy, carrying out independent assessments of existing projects and identifying different methods of income generation depending on the asset class. - Cultivated the company’s advisory services portfolio in KSA, and Egypt, securing more than 4 development and construction management contracts. - Played an integral part in the strategic sale of SAR 600 million of land in Riyadh. - Lead on the establishment of an education fund with a project value of SAR 211 million.
- Coordinated with Senior Management on establishing a low risk, steady yielding in-house retail practice. - Built capacities through leading, managing and training new recruits to agreed procedures and standards. - Participated in several design development workshops, coordinating heavily with multiple disciplines. - Developed an optimal leasing strategy / tenant mix and lead implementation, establishing strategic tenant relations with anchors and key inline stores along the way. - Successfully launched four retail developments with a collective GLA of 40,000 sq m while securing no less than 35% occupancy prior to ground breaks.
- Participated in the acquisition of 3 plots totaling 1.7M Sqm with a value of SAR 2bn. - Worked with financial institutions to structure the company’s portfolio under real estate funds. - Set forth the development and phasing strategy for the newly acquired portfolio. - Coordinated with project management and corporate finance teams for feasibility studies. - Provided project start up assistance with the purpose of optimizing revenue streams. - Reviewed and approved semi-annual valuations provided by third party consultants.
Served as part of the sales team, securing trading accounts in excess of USD 180,000 and was entrusted with the establishment of an off-shore brokerage company. Duties included: - Liaising with lawyers to structure and establish the company’s legal compliances. - Conducting thorough market research, negotiating/selecting correspondents to provide white labelled services. - Management of client relationships through addressing queries, providing regular market updates, clearing deposit/withdrawals, executing orders and managing introduced broker relations.