Paris, Île-de-France, France
Global technology executive with 30+ years of leadership experience (since 1992) across software, cloud, and hyperscaler partner ecosystems. I specialize in executive-level engagement, hyperscaler alliances, and ecosystem-led growth, working closely with C-suite and board-level leaders across Europe, Asia Pacific, and Africa. Today I focus on building AI and cloud ecosystems that connect platforms, partners, and enterprises to unlock the next generation of data- and AI-driven innovation. Currently, I serve as Executive Alliances Engagement at SoftwareOne, acting as a senior executive interface with strategic technology partners including Microsoft, Google, AWS, and other global vendors. My role focuses on aligning vendor strategies, strengthening executive sponsorship, unlocking joint initiatives, and accelerating global go-to-market execution. Previously, I was Senior Vice President, CMO & Alliances at Crayon, where I helped drive 6x company growth through hyperscaler partnerships, strategic vendor investments, and large-scale transformation programs. Earlier in my career, I held multiple senior leadership roles at Microsoft, including COO / Marketing & Operations Lead, Senior Director OEM Marketing (APAC), and Director of Public-Private Partnerships, leading large-scale product launches, global partner ecosystems, and digital access initiatives. Core focus areas: • Executive & C-suite engagement • Hyperscaler & strategic vendor alliances • Ecosystem strategy and partner-led growth • Global go-to-market and operating models • Business scaling and transformation • Public-private partnerships (PPP) Known for strategic clarity, cultural adaptability, and calm leadership in complex environments.
Executive-level role focused on strengthening and accelerating strategic relationships with hyperscalers and key technology partners. • Act as senior executive interface with Microsoft, Google, AWS, and strategic vendors • Build and sustain C-suite relationships to unlock joint initiatives, co-investment, and executive sponsorship • Align vendor strategies with SoftwareOne’s global priorities and go-to-market execution • Support large, complex, multi-region opportunities through executive engagement • Contribute to long-term ecosystem positioning and partner-led growth
Member of the global leadership team responsible for marketing strategy, go-to-market, and hyperscaler alliances. • Helped drive 6× company growth through strategic partnerships and vendor investments • Repositioned Crayon as a top-tier global hyperscaler partner • Led global marketing, brand, and demand strategy across regions • Built and scaled executive relationships with Microsoft, Google, AWS, and other partners • Contributed to M&A discussions and public-market readiness initiatives
Led global cloud enablement and partner programs supporting rapid international scale.
Held multiple senior leadership roles at Microsoft over nearly two decades, spanning Europe, Asia Pacific, and Africa, with responsibilities across general management, operations, marketing, partnerships, and public sector transformation. Key roles included: Chief Operating Officer / Marketing & Operations Lead (Thailand) – leading P&L, execution cadence, and market transformation Senior Director, OEM Marketing (APAC) – driving regional partner strategy and major Windows launches Director, Public-Private Partnerships (APAC) – designing and scaling PPP models for digital access and education Windows Business Lead (APAC) – pricing, go-to-market, and ecosystem strategy across emerging markets Country Manager, Tunisia & North Africa – establishing operations, building partner ecosystems, and leading government engagement Enterprise Marketing Lead, France. Led large-scale product launches, built and managed complex partner ecosystems, and worked closely with government and enterprise leaders to drive digital transformation initiatives at national and regional scale.
Was working with HP sole distributor in Tunisia to develop the channel sales and the HP marketing activities in the country.
Project lead for in an industrial steel construction company in charge of building a power plant in Tunisia.