Brussels, Brussels Region, Belgium
Hi, nice to meet you! I’m Nabiha, a strategy-driven business professional with a strong analytical mindset and a passion for market strategy, digital commerce, and business growth. With hands-on experience in business development, pricing strategy, and client portfolio management, I’ve a proven track record in optimising operations and driving revenue growth. Beyond my corporate experience, I’ve also built my own e-commerce business, which has given me a deeper understanding of digital marketing, branding, and customer experience. This entrepreneurial mindset helps me bring fresh perspectives and creative problem-solving to any challenge. Let’s connect and explore opportunities to collaborate!
Eternal Moments Jewelry is a brand dedicated to creating timeless pieces that empower individuals to embrace their unique journey of self-development and confidence. Our collection is crafted from high-quality stainless steel, double-plated in 18ct gold, ensuring durability and elegance. We believe in providing jewelry that not only enhances personal style but also serves as a reminder of the eternal moments that shape our lives. Key responsibilities: - Brand Vision and Strategy: Developed and executed the brand's mission to inspire and empower customers through jewelry that reflects self-love and personal growth. - Product Development: Curated a unique collection of hypoallergenic, nickel-free, and lead-free jewelry, designed to never fade, rust, tarnish, corrode, or stain. - Market Research: Conducted extensive market research to understand current trends and customer preferences, ensuring our designs resonate with our target audience. - Customer Relationship Management: Fostered strong relationships with customers through exceptional service, personalized interactions, and responsive feedback. - Sales and Marketing: Implemented innovative marketing strategies, including social media campaigns on various platforms, and SEO optimization, to increase brand visibility and drive sales. - Financial Management: Managed budgets, financial planning, and pricing strategies - Supply Chain and Logistics: Coordinated with suppliers and manufacturers to maintain high-quality standards while managing inventory efficiently.
Selection of Key Achievements - Drove +200% YoY revenue growth (€1.4M+) in Benelux through targeted promotions, strategic pricing adjustments and optimized campaign exposure - Developed and implemented targeted D2C cross- channel strategies to drive acquisition, retention, and revenue growth - Secured and onboarded multiple key partners, expanding company footprint and revenue opportunities. - Managed cross-functional activation strategies, aligning marketing, sales, and operations. Reported directly to the Director of D2C CA West (Benelux, UK & Ireland), a member of the leadership team
Played a key part in the success and growth of our D2C Channels within a traditionally B2B-focused organization. Key Tasks : - Drive sales through strategic initiatives (B2B/D2C) - Manage and expand our Sales Channel through Business Development and Key Account Management (Affiliates and Corporate Partnerships) - Business Analyses : Market and Promotional Performance, Closed User Group Pricing, site usage post purchase experience, etc. - Promotion setup and activation - Work with local and central stakeholders to ensure optimized customer experience - Working closely with product line on ranging and category management - Project Management such as Refurbished Business and Ecocheques implementation - Allocate and optimize marketing budgets to achieve KPI targets and ensure effective resource utilization. - Site optimization - Successfully onboarded and train new team members, ensuring smooth integration and equipping them for success. - Reported directly to the Head of D2C Benelux, a member of the leadership team Websites : aeg.be - aeg.nl - shop.aeg.be - shop.aeg.nl - shop.electrolux.be - shop.electrolux.nl - shop.electrolux.lu - shop.zanussi.be - shop.zanussi.nl - shop.zanussi.lu
- Conduct in-depth analysis of A retailers’ performance, campaign effectiveness, and competitor activities. - Identify key trends and insights
Key Tasks: Improvement Projects to increase customer satisfaction.