Philippines
• Led daily data management, stewardship, and quality assurance (QA), ensuring 100% accuracy of product data through collaboration with backend developers and cross-functional teams. This work supported seamless data integration with marketing and sales operations, driving more reliable forecasts and improving overall campaign performance. • Leveraged SQL to extract, modify, and analyze data from company databases, tailoring it to meet specific client needs. Cleaned and transformed data in Excel for final delivery to the sales team in the form of comprehensive presentations and reports, which were used to drive key sales strategies. • Proposed and implemented a digitization strategy that reduced manual data entry by 30%, significantly improving workflow efficiency for recurring marketing projects. This initiative streamlined the processing of standardized formats, cutting down on time-consuming tasks and improving project turnaround times. • Collaborated closely with backend developers to troubleshoot and resolve data discrepancies and system issues, ensuring smooth data flow between systems and maintaining consistency for marketing initiatives. • Managed and optimized data inputs for over 10 marketing campaigns, supporting targeted strategies with precise and accurate data. Delivered polished, client-ready reports and presentations that played a crucial role in enhancing sales team performance and overall marketing outcomes.
• Extracted, cleaned, and enriched data from 50+ websites using Excel VBA, increasing CRM accuracy by 25%. This improvement led to more precise audience segmentation and better targeting for digital marketing campaigns, ultimately driving higher lead conversion rates. • Developed and analyzed weekly Google Analytics reports, uncovering key insights into user behavior and website performance. These insights contributed to a 15% improvement in site speed and a 20% increase in user engagement, while also informing content and UX enhancements that improved overall user experience. • Managed and optimized Google Ads campaigns, leveraging data-driven strategies such as keyword refinement, bid adjustments, and A/B testing of ad creatives. These efforts resulted in a 10% boost in conversion rates and a 12% reduction in ad spend, maximizing ROI for digital campaigns. • Led the creation and optimization of email marketing templates, analyzing performance metrics like open rates and click-through rates (CTR). This analysis improved email engagement by 18%, enhancing campaign effectiveness and customer outreach. • Collaborated on social media content creation and website optimization, contributing to brand growth through strategic social posts, captions, and copywriting. Helped optimize site performance using Google Lighthouse, resulting in faster load times and improved SEO rankings.
• Led the integration and Post-go-live support of Salesforce into the customer service operations department as Project Manager working closely with a cross-functional team to eliminate a backlog of over 1,000 customer tickets with zero operational downtime during the transition. • Analyzed two years of customer segment data, uncovering key behavioral trends and retention patterns. These insights were used to develop targeted strategies for customer retention and re-engagement, setting the groundwork for future marketing initiatives. • Designed and implemented a streamlined onboarding package for HR, reducing new hire training time by 20%. The package was adopted for two groups of employees, improving the overall onboarding experience and retention. • Spearheaded extensive market research in collaboration with the Customer Service and Marketing department, which resulted in the launch of multiple initiatives for website UI improvement and customer service efficiency.
• Managed and grew the PDAX Facebook community, increasing membership by 200% (6,000+ new users) by implementing daily discussion threads and hosting live Q&A sessions to educate users on cryptocurrency trading and platform features. • Secured strategic partnerships with 7 university organizations and social media influencers, significantly enhancing brand awareness and driving user acquisition during the PDAX app launch. • Led the execution of 4 focus group discussions, collaborating on crafting questions, scripting, and analyzing user feedback to identify key app performance improvements and enhance user experience. • Developed educational and promotional content, focusing on simplifying cryptocurrency trading concepts for new users, increasing engagement and knowledge retention among platform users.