Porto Metropolitan Area
Passionate about business transformation and inspiring people, I have a strategic mindset and a creative approach to overcome challenges. My professional journey has granted me a comprehensive vision of retail operations and skills in managing and leading teams, always focused on creating value for people and organizations. My mission is to drive positive change, fostering a collaborative culture and achieving sustainable growth. I advocate for leadership that inspires and motivates, promoting professional excellence with a strong commitment to personal growth and well-being. I recently completed an Executive MBA, where I developed advanced skills in management, team leadership, strategy, and finance. I hold a Degree in Marketing, complemented by a Bachelor’s in Management which provides me with a broad and integrated perspective on business operations.
Supervision of store operations • Monitoring KPIs and overseeing financial performance • Monitoring of sales budgets. • Responsible for the units of Selective Perfumery and Cosmetics, Parapharmacy, Watches and Jewelry. • Management and leadership of a team of 36 professionals (area managers and sales staff).
• Co-responsible for the unit of Selective Perfumery and Cosmetics, Parapharmacy, Watches, Jewelry, Fashion Accessories, and Travel Accessories. • Management and leadership of a team of 60 professionals (area managers and sales staff).
• Responsible for the business units of Bookstores, Stationery, Music, and Video. • Management and leadership of a team of 20 professionals, including area managers and sales staff.
• Supervised operations of seven stores located in the central and northern regions of Portugal • Opened new units, including planning, implementation, and monitoring • Management and leadership of a team of 25 professionals, including store managers and sales staff • Recruitment and selection of store managers and sales teams • Monitored store budgets, ensuring profitability and performance • Provided training for store managers (nationwide) and sales teams (top-down approach) • Participation in the project for redefining product categories, with the aim of optimizing the customer experience and improving KPIs • Developed and implemented the Customer Service and Sales Practices Procedures Manual.