Netherlands
Mário Garcia has over 15 years of Leadership in General Management, Marketing, Sales and channel management in the healthcare sector at C-suite executives level, developing new business models and implementing strong business operations in digital technologies. He established himself as an expert in Sales Leadership, Marketing and Strategy working in multinational medical imaging companies. After joined United Imaging Healthcare as General Manager in United Kingdom and Ireland for United Imaging Healthcare, owning sales, for PETCT, MR, CT, X-ray & RT portfolio, overseeing operational planning, he was promoted to Business Manager Europe to develop and define a new Go-To-Market strategy for XR and US portfolio. Until August 2025 he was Marketing Manager in Europe Middle East and Africa and Regional Manager IT, X-Ray & US Business for Europe West & Africa Region in Konica Minolta Healthcare. During 5 years until the end of 2019 he was Managing Director in Iberia for Carestream Health in health digital imaging, own sales, business development strategies, and oversaw operational planning. He speaks 3 languages fluently (English, Spanish and Portuguese) and his education includes an Executive MBA from INDEG Business School and a Master degree in Electronic Engineering. Mário Garcia had the opportunity to develop different responsibilities and the ability to lead cross-functional teams in several Countries. He contributed to the success of organizations with focus on growth and results. Mário Garcia has a proven history in setting-up new ventures, with strong leadership in sales field, marketing and services. He likes companies where teamwork and interpersonal/intercultural relationships are present. He defines himself as hard worker and results oriented, with a strong analytical approach, excellent communication and presentation skills He believes on experience, but also on the convenience of having a strong and solid background in a fast and continuous changing world. When not working, he enjoys spending time with family, playing sports, reading and studying. He's fascinated by how data can transform industries, boost businesses and advance organizations. CAREER GOALS: Maintain a leading position in sales field or consulting activities within multinational environment.
Lead the Europe go to market harmonization to drive standardization and high scalability of key business best practices in commercial areas for XR and Ultrasound portfolio. Drive the regional strategy, customer/partners targeting and conversion process in B2B & B2C models. Design and lead the communication effort for the new portfolio and key launches across the region in collaboration with Clusters and Country Managers. Strategic International Account Manager for the big European private healthcare groups.
Overseeing daily operations of the medical imaging portfolio (PETCT, MR, CT, Xray). Creating new strategies for growth and putting them into practice. Definition of Go-to-Market strategy in UK and Ireland. Overseeing the budget and managing expenses. Evaluating productivity and performance. Implementing strategies for improvement. Keeping reports of business and employee performance. Coordinating several teams and communicating with clients.
Lead the EMEA Go To Market harmonization to drive standardization and high scalability of key business best practices in marketing and commercial area. Lead the Team of Product and Business Development Managers members in the areas of Imaging and Ultrasound Solutions. Leading EMEA Annual pricing process in collaboration with crop strategy leads, asset leads and finance. Define Regional Standards on Pricing and Marketing processes in alignment with medical imaging global standards and regional targets for activation plans. Drive the regional strategy, digital transformation in customer targeting and conversion process in B2B & B2C models. Design and lead the market communication effort for the new Konica Minolta portfolio and key launches across the region in collaboration with Clusters and Regional Manager managers, creating a compelling content plan. Design digital marketing transformation efforts, future web strategy including E2E process integration and digital tools deployment.
As Regional Manager IT, X-Ray & Ultrasound Business for Europe West & Africa Region I have the responsibility of the sales, business development strategies, and oversee operational planning in the Western Region of Europe (Germany, Benelux, France, Italy, Iberia, UK) and all African Countries. Definition of a new Go-To-Market strategy in the regions with B2B and B2C strategies. Strategic planning and marketing development in the countries. Manager of strategic OEM Accounts in EMEA (General Electric, Shimadzu).
Leadership of the healthcare business across Iberia. Responsible for the Iberia P&L, SG&A. Strategic and corporate development. Market-share improvement in all LOB in the last 4 years (5% Y0Y) with a new approach and vision in the market. Oversees the new Go-To-Market models, channel management, marketing and SPG strategies. Improvement in the financial planning KPIs, reporting analysis of BUs performance and CEBIT YoY. High experience in multi-year IT and DR projects in the private/public healthcare sector. Together with his Team led the big projects implementation in the area of IT-HCIS (PACS) and Digital Radiology (DR).
Responsible for the Portuguese P&L and SG&A. In this role the KPIs and Market-share improved in all LOB YoY. Carestream brand was considered the key-player in the health Portuguese imaging diagnostic market in IT-HCIS (PACS), Digital Radiology (DR) and Africa ex-colonies in terms of DO, RFS film, Analog and DR rooms. Managing accounts above.
Overall management for Portugal and Spanish regions (Extremadura/Andalucía). Management of strategic accounts in private/public healthcare sector. Strategic company development of the new brand in the regions, with a dedicated marketing plan. Sales team reorganization and company brand awareness in the Health IT and DR market. During this time, we became market-share leaders in these regions.
Country Sales & Service management. He was in charge of definition and implementation programs to develop the Sales/Service strategy. Responsibility of the business strategy transition into the new company Carestream Health that was created in 1st of May 2007. Working directly with the HQ as a member of the solution team. Overall sales/service procedure execution, including business cases and competition analyses.
Managing of regional sales (Portugal South). He had the management responsibility and coordination of special accounts from Kodak Health Group in Portugal. PACS (Picture Archiving and Communication system) offers coordination/elaboration in the private and public health market.
Sales responsibility for international/commercial partnerships with equipment and software companies (Ultrasound, X-Ray, PACS, CR, Monitoring, Anesthesia and Endoscopy). Sales department development with management position.