Greater Barcelona Metropolitan Area
I grow Healthcare, MedTech & Consumer Health businesses by designing and deploying Go-To-Market and Marketing strategies, relieving patients and building leaders. But not from the classic corporate trench. I lead with brutal honesty, insatiable curiosity, and an almost biological urge to improve what I touch. During 11 years at Roche Diabetes Care: - I transformed global marketing models so affiliates finally said, "this actually makes sense." - Got 20 countries to launch Accu-Chek Continuous Glucose Monitoring simultaneously (spoiler: no drama). - Boosted app connectivity and market share in emerging markets. - And my team said they’d never had a boss like me (in a good way). My focus: Life Sciences (Medical Devices, AI-driven Digital Health) and Consumer Health. Where health, data, and people meet—that’s where I want to be. I don’t lead for ego. I empower so others can shine. I don’t say yes to please. I speak the truth to move us forward. Yes, I’m that person who says out loud what everyone else is thinking. And then makes something good happen.
- Biomed pre-incubator: Trainer about Digital health & AI - Hair-up: Mentor - Onalabs: Consultant
Reporting to the VP Global Head of CX and Marketing. The position was that of management of 7 CXM Cluster Leads based in 7 locations around the world to understand Affiliates' CXM needs and facilitate implementation of Global CXM initiatives. -Led change management of new CXM model with GMs and aligned local teams on global marketing initiatives -Drove cross-functional collaboration with affiliates to prioritize and deliver CXM actions -Leveraged data-driven decision making to guide global campaign decisions and market-specific adaptations -Built and implemented a centralized process for localizing CXM initiatives and campaigns -Represented CXM in the International Business Team for BGM (blood glucose meters) and IDS (insulin delivery systems) -Strategic leadership of the Go-To-Market for BGM (95% of total RDC sales)
Leading 25 members: administrative processes, operating budget, change management support
Reported to VP Global Marketing. Led a multicultural team of 15 across US, Germany, and Spain with a €4M budget. -Designed go-to-market and CX strategies based on insights for patients, clinicians, and HCPs across the full RDC portfolio. -Communication of marketing initiatives to affiliates -Transformed Global Marketing Campaigns operating model to achieve homogenization in the team & co-creation with commercial affiliates through cross-functional collaborations -Led team structure, project allocation, budgeting, and talent development. -Contributed to 2021 global restructuring by recommending marketing headcount reductions and reallocating the budget based on in-depth efficiency analysis. -Budget management & ROI optimization
- Improvement of the brand image by modernizing the image of the catalogue - Marketing plan for Stanhome & Kiotis brands