Miranda, New South Wales, Australia
* Founded and developed an independent Australian swimwear brand from concept to market * Designed and launched seasonal swimwear collections * Conducted trend forecasting and market research to identify consumer opportunities * Developed colour palettes, prints and product concepts * Created garment sketches, CADs and technical drawings * Prepared product specifications and managed the product development process * Sourced fabrics, trims and manufacturing partners * Managed supplier relationships and production timelines * Oversaw quality control and product fitting * Directed brand campaigns, photoshoots and visual content * Managed social media strategy and brand positioning * Coordinated all stages of business operations, including design, production and marketing
- Led the creative direction and development of seasonal womenswear collections. - Researched and interpreted global fashion trends into commercially viable products. - Developed mood boards, colour stories and collection concepts. - Designed garments and prepared technical drawings and specifications. - Collaborated with suppliers and production teams throughout development. - Coordinated campaign photoshoots and brand communication. - Ensured collections reflected brand identity and market positioning. - Presented seasonal collections and supported product storytelling across internal and external stakeholders. - Coordinated fashion photoshoots, including model casting, photographer briefing and creative direction alignment. - Supported visual merchandising and collaborated with marketing/social media teams to ensure consistent brand execution. - Analysed sales performance and customer feedback to inform future product development. Key Achievements - Redesigned the product development workflow, bringing the collection calendar three months ahead of schedule and establishing a proactive development pipeline. - Established a rolling three-month development pipeline, ensuring uninterrupted monthly launches of collections comprising 70–100 styles while allowing sufficient lead time to mitigate supplier and production risks. - Increased development efficiency by implementing modern digital design and pattern development tools, improving collaboration and workflow across the creative team. - Analysed previous collection performance and customer feedback to identify product opportunities, contributing to stronger commercial decision-making and continuous product improvement. - Created additional flexibility within the critical path, allowing the business to effectively manage supplier, fabric, trim and production delays without compromising monthly launch deadlines.
Provided fashion design and product development consultancy to five independent fashion brands across different market segments, managing multiple collections simultaneously. Independently planned and developed seasonal collections from initial concept through to production, including trend forecasting, mood boards, colour direction, range planning and garment design. Produced comprehensive technical packs and coordinated fabric and trim sourcing to support efficient product development. Managed sample development, fit sessions and prototype approvals, ensuring quality, fit and commercial viability before production. Coordinated product development timelines across multiple clients, establishing organised workflows that enabled each brand to progress efficiently between weekly consultations. Collaborated with photographers, models and marketing teams to support catalogue photography, campaign imagery and social media content. Adapted design direction to suit different customer profiles, brand identities and market positioning, successfully delivering collections across multiple fashion categories
Provided fashion design and product development consultancy to five independent fashion brands across different market segments, managing multiple collections simultaneously. Independently planned and developed seasonal collections from initial concept through to production, including trend forecasting, mood boards, colour direction, range planning and garment design. Produced comprehensive technical packs and coordinated fabric and trim sourcing to support efficient product development. Managed sample development, fit sessions and prototype approvals, ensuring quality, fit and commercial viability before production. Coordinated product development timelines across multiple clients, establishing organised workflows that enabled each brand to progress efficiently between weekly consultations. Collaborated with photographers, models and marketing teams to support catalogue photography, campaign imagery and social media content. Adapted design direction to suit different customer profiles, brand identities and market positioning, successfully delivering collections across multiple fashion categories