Leticia K.

B2B Growth & Demand Gen | Marketing | Partner 2 Scale | ANZ & APAC | Enterprise • SaaS • Cloud • AI • Cybersecurity |

Sydney, New South Wales, Australia

About

I’m motivated by work that helps businesses and communities run smarter, more sustainably and ethically. My career spans marketing, sales, partnership development and partner demand generation within the B2B space contributing directly to revenue and pipeline growth through collaboration, marketing, enablement and strategic execution. Across ANZ & APAC, I’ve worked in B2B demand generation, campaign management, field marketing, partnerships, GTM programs and business development. I enjoy working closely with sales and partners, driving campaigns that build pipeline and achieve revenue targets with value‑based solutions. I’m hands‑on with CRMs like HubSpot and Salesforce, and I use AI to streamline workflows, improve accuracy and accelerate execution. My strength is zooming out to visualise the big‑picture GTM strategy, then zooming in to execute across all the moving parts with clarity and consistency. To know even one life has breathed easier because you have lived. This is to have succeeded. RALPH WALDO EMERSON B2B Demand Gen, GTM Strategy & Field Marketing- Cloud solutions, SaaS, Cybersecurity and AI ☁️🚀🤖 - Sales-and partner aligned growth - Partner acceleration, Co-Marketing & Demand gen - Cross-functional and cross-regional stakeholder engagement - Marketing Campaign Management - Event planning and execution - Value Engineering - Strategic Planning - Corporate Development plans - B2B demand management - CRM - AI workflows Open to permanent or flexible contractor roles.

Experience

  • Myall Stratwell - B2B Growth Marketing & Demand Gen at Myall Stratwell
    Jul 2024 - Present · 2 yrs 1 mo

    B2B Demand Gen, GTM strategy & Marketing- Cloud solutions, SaaS, Cybersecurity and AI ☁️🚀🤖 - Sales-and partner aligned growth - Cross-functional and cross-regional stakeholder engagement - Marketing Campaign Management - Event planning and execution - Partner acceleration, Co-Marketing & Demand gen - Value Engineering - Strategic Planning - Corporate Development plans - B2B demand management. -APAC - ANZ - India Projects to date: Cybersecurity as a Service - CaaS Marketing Growth | PM Google Partner/Google Cloud Summit '26 | PM Gartner D&A ANZ & India Summit 25" | Scale-Up Growth Marketing | Business Development | Enterprise B2B Demand Generation | APAC & ANZ B2B Campaigns | MSP Cybersecurity & Modern Workforce Co-Marketing| Partner Marketing | SMB & Midmarket | Field Marketing | ABM Marketing | Partner Acceleration Programs

  • Demand Manager Growth Markets ANZ at SAP
    Jul 2022 - May 2024 · 1 yr 11 mos

  • ABM & Field Marketing Cybersecurity Manager at Fortinet
    Apr 2021 - Jul 2022 · 1 yr 4 mos

    Cybersecurity marketing, demand generation B2B, field marketing

  • Myall Stratwell - B2B Growth Marketing, Demand Gen and Strategic Planning at Myall Stratwell
    Mar 2014 - Mar 2021 · 7 yrs 1 mo

    Executive leadership advisory services for revenue and market growth: Corporate & Business Development| Demand Generation | Marketing & Sales | Business Plans | M&A | Executive and Board presentations | Strategy Workshops| Proposals and Submissions

  • Demand Generation SAP Technology Services APAC at SoftwareONE
    Aug 2020 - Dec 2020 · 5 mos

    SoftwareONE’s SAP Technology Services is supporting SAP Customers move their SAP ERP systems to SAP S/4HANA as well as to the Hyperscaler Cloud.