Menno van Olphen

Sr. Director Commercial Analytics EMEA at Marriott International

Frankfurt Rhine-Main Metropolitan Area

About

I work in commercial analytics at Marriott International, where I currently serve as Senior Director – Continent Analytics. Over many years with Marriott, my role has evolved from deep analytical work into a broad, end‑to‑end commercial leadership position. My work sits at the intersection of data, strategy, and execution. On any given day, I partner with hotel teams, senior leaders, regional and global stakeholders, and functional experts across revenue management, sales, marketing, finance, and technology. The common goal is simple: helping leaders make better decisions in often complex and fast‑changing market environments. What I enjoy most is the diversity of the role. It combines analytical problem‑solving with people leadership, stakeholder management, and practical commercial judgment. Over time, this has shaped me into a well‑rounded commercial leader, comfortable moving between detailed data discussions and high‑level strategic conversations, always with a focus on collaboration, clarity, and impact. I value curiosity, humility, and teamwork, and I believe the best results come from listening first, challenging thoughtfully, and translating insight into action.

Experience

  • Marriott International (21 yrs)
    • Sr. Director Commercial Analytics, EMEA
      Jan 2025 - Present · 1 yr 7 mos

    • Sr. Director Consumer Operations Analytics EMEA
      Jan 2020 - Jan 2025 · 5 yrs 1 mo

    • Sr. Director Sales Marketing Revenue Mgt Analytics
      May 2017 - Jan 2020 · 2 yrs 9 mos

  • Front Office Trainee at Mallorca Marriott Son Anthem Golf Resort & Spa
    Apr 2004 - Sep 2004 · 6 mos

  • Trainee at Wijnkoperij La Persistence
    2001 - 2001 · Less than a year