Mathieu Van Marcke

Real Estate entrepreneur, Real estate marketing @hooox, AI & stakeholder Management @Solv

Ghent, Flemish Region, Belgium

About

With over 20 years of experience, I lead hooox, a full-service real estate marketing agency specializing in communication strategies, branding, and lead generation for developers. Our team integrates senior marketers, 3D artists, and creative professionals to deliver tailored solutions for over 350 real estate projects. Alongside managing hooox, I co-founded Solv.world, focusing on technology-driven stakeholder management to mitigate risks in large spatial investments. I also serve on the Advisory Board of PropTech Lab, fostering innovation and collaboration within Belgium's real estate community. My work reflects a commitment to advancing real estate marketing and sustainable development.

Experience

  • Founder & Managing Director at hooox
    Jun 2006 - Present · 20 yrs 2 mos

    We help real estate developers to communicate about their corporate brands, to define and execute communication strategies, to build brands for their projects and to generate leads. Our full service approach ranges from setting up a communication strategy, generate more qualified leads with less money and develop marketing tools to support your sales. To do this, we have a team of senior marketeers, technology geeks, 3D artists and creative brains. All you need under one roof. Having successfully managed the marketing strategies of over 350 real estate projects, we are ready to help you anytime! Just call us and engage a dialogue with real experts.

  • Board member & co-founder at Solv.world
    May 2021 - Present · 5 yrs 3 mos

    A majority of large spacial investments (infrastructure, energy, real estate) fail, often due to a lack of local support. Solv offers technology-based stakeholder management, resulting in minimal risk (of conflicts) and maximal impact on society and climate.

  • Board of Advisors at PropTech Lab (Belgium)
    Sep 2018 - Present · 7 yrs 11 mos

    We connect and relate companies, start-ups and investors, in order to underline the new trends of the market, to promote industry advancements, to contribute influencing and educating the market, and to foster collaboration and innovation in the Belgian Real Estate community.

  • Board Member at CEUSTERS
    Oct 2020 - Apr 2026 · 5 yrs 7 mos

    • Contributed to the strategic direction of Ceusters as a member of the board of directors. • Collaborated with fellow board members to enhance innovative services and entrepreneurial activities. • Engaged in decision-making processes to strengthen the company's position in the Benelux real estate market. • Supported the growth of Ceusters in brokerage, property management, and valuation services.

  • Realty Belgium (5 yrs 1 mo)
    • Executive Chairman
      Sep 2019 - Feb 2022 · 2 yrs 6 mos

      As the president of the Board, Mathieu will outlines the general strategy of Realty Summit and oversees strategic partnerships and the content program.

    • General Director
      Feb 2017 - Sep 2019 · 2 yrs 8 mos

      Mathieu was appointed as General Director of Realty, the largest real estate event in Belux. A great opportunity to strengthen this unique venu and to transform it into a vibrant community for real estate professionals. REALTY is the most important gathering of real estate professionals of the year in Belgium and Luxembourg. The event brings you into contact with all key players in the property market – all in one place, in just three days. It's the place where you feel the pulse of real estate and meet up with decision makers. more information on http://www.realty-brussels.com/