Türkiye
Demonstrated history of working in the management consulting industry. Skilled in Analytical Skills, Customer Relationship Management (CRM), Management, Marketing, and Business Intelligence. Strong consulting professional with a Master of Arts (M.A.) focused in Business Information Systems from Boğaziçi University.
Spearheaded the digital transformation initiatives at ZÜBER, focusing on E-commerce, Digital Marketing, Data & Technology Lines
- Leading a 25-person Growth team across Acquisition, Retention, Commercial, Strategy & Data, and SuperApp Management lines. - Driving customer base management, in-app communications, campaign planning, growth strategies, topline P&L ownership. - Implementing advanced data-driven decision-making models to optimize customer lifecycle strategies.
- Led all business lines, overseeing a 75-person team across Growth, Strategy, Marketing, Service Excellence, and Business Development. - Managed end-to-end business strategy, driving operational excellence, merchant management, revenue growth, and cross-functional collaboration.
- Led teams focusing on OKR Management, P&L ownership, user funnel optimization and campaign execution, sales team target setting, preparation for investor meetings. - Managed growth strategies, loyalty programs (Mudavim for GetirLocals) and performance marketing budgets aligning with digital marketing team. - Led cross-domain customer journeys ensuring all domains leverage Braze efficiently.
- Integrated multiple data sources to optimize brand strategies for luxury brands at L'Oréal. - Developed and implemented CRM & loyalty programs, resulting in increased customer retention rates.
- Led CRM strategy, retention projects, CVM roadmap development, digital transformation and customer growth models for Pegasus, Gratis, Omantel, MediaMarkt, TurkTelekom, Mars Sportive & Ayaydın Group. - Designed data-driven loyalty programs and churn prediction models. - Managed business process re-engineering projects, optimizing workflows for telecom, aviation, and retail sectors. - Led cross-functional transformation projects, enhancing operational efficiency and decision-making processes beyond customer focus.
Hopi Loyalty Program • Building Infrastructure for Product Tree, Campaigns and Survey Results Mapping • App River Prioritization Model • Communication Plan with Boyner Group Customers during Launch Period
-Managed customer segmentation, customer analytics, loyalty programs, and cross-sell campaign and communication strategies.