Kadıköy, Istanbul, Türkiye
I graduated from the Faculty of Economics at Marmara University. I am currently working as a Category Purchasing Specialist at Getir.
*Designing and executing CRM-driven growth strategies with a strong focus on user retention and lifecycle marketing *Managing segmentation, personalization, and customer journeys across multiple CRM channels *Running A/B tests and experiments to optimize engagement, conversion, and long-term value *Analyzing user behavior and performance metrics to drive data-informed decisions *Collaborating cross-functionally with product, marketing, and analytics teams to support sustainable growth
*I manage commercial agreements with category-specific brands, particularly coffee brands, making strategic purchasing decisions while focusing on profitability and sales targets. *I am responsible for all procurement processes within the Water and Beverage category, actively involved in product listing, supplier margin negotiations, pricing, and product management. *I coordinate the entire process to achieve revenue targets for the category, including campaigns, product visibility, and in-app placements.
*By enhancing commercial collaborations, I executed various campaigns and projects with brand partners both on digital platforms and within the mobile application. *Took an active role in budgeted projects and managed the operational and strategic execution of large-scale campaigns. *Provided simultaneous support to four different categories over a 9-month period, successfully achieving the company’s sales and performance targets in each category. *Delivered innovative solutions to improve partner satisfaction by adapting to constantly evolving business dynamics.
Müşteri toplantıları ve network etkinliklerinin başarısı için etkinlik koordinasyonu ve lojistiğini destekledim.