Kadıköy, Istanbul, Türkiye
Strategic and results-driven professional with 8+ years of experience across category management, commercial strategy, and partnerships in the FMCG and quick-commerce industry. Proven track record of leading cross-functional teams, negotiating multimilliondollar supplier contracts, and driving double-digit sales uplift for top brands including Ülker, Eti, Nestlé, and Frito Lay. Combining an MSc in International Management (CEMS) with strong analytical expertise in P&L management, data-driven decision making, and KPI optimization. Recognized for leadership, stakeholder management, and delivering sustainable growth in fast-paced environments.
Successfully managed end-to-end commercial relations with Getir’s largest suppliers (Ülker, Eti, Frito Lay, Nestlé), covering contracts, pricing, promotions, and marketing activations. Owned the strategic management of the Snacks category (50% penetration), optimizing product mix, pricing strategies, and promotional planning. Designed and executed Joint Business Plans with key partners, delivering measurable growth in both revenue and supplier satisfaction. Continuously monitored category KPIs (penetration, sales uplift, profitability, stock turnover) to shape sustainable growth strategies. Directed cross-functional teams (marketing, operations, analytics) and influenced senior stakeholders to align on strategic category priorities.
Led and mentored cross-departmental teams to execute 360° campaigns, ensuring alignment between supplier executives and internal leadership for Getir’s largest category and brands, developing 360° campaigns and optimizing performance through KPI-driven insights.
Co-founded a startup delivering CSR projects with Fortune 500 companies and led product strategy in collaboration with Technology & Design teams.
Managed Flexible Benefits SaaS projects for 40+ multinational clients, designing retention-focused HR strategies.
Led the EcoVadis Sustainability Ratings project, enabling Multinet Up to achieve a Gold Rating in 2017.
Rotational learning in different departments, insights into business structure and operations