Mustafa Afridi

Content Project Manager at DEPT® with expertise in Market Research, Event Ops, SEO (WordPress), CRM (Salesforce, HubSpot Certified), Jira & Google Suite

Berlin, Berlin, Germany

About

As a results-driven Project Manager, I excel at coordinating cross-functional teams to deliver projects efficiently and effectively. Acting as the primary point of contact, I bridge communication between stakeholders and team members, ensuring seamless collaboration and alignment. With a proven track record of driving strategic improvements and delivering measurable results, I thrive in fast-paced environments that value innovation and efficiency.

Experience

  • Content Project Manager at DEPT®
    Oct 2024 - Present · 1 yr 10 mos

    -Jira Board Creation & Agile Workflow Optimization: Designed, created, and managed several Jira boards for Lufthansa, enhancing sprint visibility and increasing sprint completion rates by 25%. Oversee Agile workflows across Jira, Trello, and Asana, ensuring process efficiency and timely delivery. -Confluence Knowledge Base & Process Automation: Built a centralized Confluence knowledge hub, streamlining documentation, automating updates, and improving operational clarity by 50%. Implement process automation to optimize project tracking, reporting, and team collaboration. -Miro Board Collaboration & Process Mapping: Utilize Miro boards to develop visual workflows, stakeholder alignment maps, and process optimizations, improving cross-functional coordination. -Cross-Functional Team Leadership: Lead UI/UX designers, strategists, developers, and content managers, ensuring seamless collaboration and efficient project execution. -Enterprise Client Success & Stakeholder Engagement: Act as a key liaison for Lufthansa, ensuring alignment with business objectives, proactive problem-solving, and long-term partnership success. -SEO, Content Management & Compliance: Implement SEO best practices and WCAG 2.1 accessibility standards, ensuring 100% compliance while optimizing digital content management for maximum visibility. -Data-Driven Insights & Performance Optimization: Analyze KPIs, operational data, and client feedback to provide actionable insights, increasing engagement rates and improving campaign effectiveness. -Enterprise Risk Mitigation & Business Continuity: Identify operational risks, implement mitigation strategies, and maintain 99.9% system uptime to ensure seamless service delivery.

  • IQPC ()
    • Project Manager - Event Production (Marketing, Communications & Sales Strategy)
      Aug 2022 - Jan 2024 · 1 yr 6 mos

      • Proactively reactivated (180% growth) the Wind Energy event portfolio by building a brand new expert speaker network from key industry players (Nordex, Siemens Gamesa, RWE, Ramboll amongst others). • Organized profitable 8 events annually, increased profit margins by 30% while driving down total costs and budget by 45%. • I researched industry trends, developed event agendas, and recruited keynote speakers using LinkedIn Sales Navigator. I managed expert data in our CRM (Oracle), handling data maintenance, bookings, and optimizing workflows to support future engagements and sales outreach. • By streamlining CRM processes and implementing data-driven content strategies, I increased online lead generation and agenda downloads by 30%. • I created SEO-optimized content via WordPress and managed the website’s front end, handling text integration and image uploads. I also developed key marketing materials, presentations, and promotional campaigns, directly contributing to exceeding annual sales targets by over 50%. • Executed outbound prospecting activities, identifying and assessing potential leads across diverse channels including social media, email outreach, and event participation.

    • International Sales & Operations Manager
      Jan 2022 - Aug 2022 · 8 mos

  • Senior Market Researcher at Kudos Research
    Oct 2020 - Jan 2022 · 1 yr 4 mos

    ● Led client-focused initiatives that resulted in a 40% increase in customer engagement and a 25% boost in lead generation within the first quarter. ● Streamlined B2B and B2C operations using SaaS technologies, enhancing service delivery and client satisfaction in the Life Sciences sector. ● Expanded our expert pool by 100% in just 3 months through comprehensive market research and competitive analysis, improving client support capabilities. ● Maintained regular communication with key clients, including Abbott, Bayer, Millipore Sigma, and Roche, to ensure alignment with their needs and expectations, contributing to increased client satisfaction and retention. ● Conducted cold calls to gather expert feedback, delivering valuable insights to clients and strengthening relationships. ● Supported major pharmaceutical clients by identifying strategic partnerships in key international markets (EMEA & APAC), boosting profitability and operational efficiency. ● Increased lead generation and client engagement by 200% through proactive management of LinkedIn Sales Navigator, improving overall customer acquisition and retention.

  • Internal Communications Project Consultant at Bosch
    Jan 2019 - Jan 2020 · 1 yr 1 mo

    • Skyrocketed internal client satisfaction by 35% through the implementation of meticulously tailored communication strategies, fostering unparalleled loyalty and trust. • Spearheaded a visionary communication strategy, propelling a robust knowledge-sharing framework, resulting in a 40% increase in employee engagement and innovation. • Revolutionized internal communication through a dynamic cross-platform content approach, achieving unprecedented levels of engagement and alignment across all departments, driving productivity and cohesion.

  • Corporate Communications/Public Relations Associate at FlixBus
    Feb 2018 - Oct 2018 · 9 mos

    ● Created content (press releases, Tweets, Facebook posts) and guaranteed content engagement levels on social media via analytics tracking. ● Encouraged corporate visibility through the expansion of social media influencer pool and intranet maintenance. ● Eased operations management across multiple countries via creation of dedicated PR projects, weekly global PR reports and newsletters. ● Promoted data-oriented campaign objectives by drafting and implementing ad-hoc KPIs and metrics.