Lahore, Punjab, Pakistan
Marketing strategist skilled in full-funnel campaign development, content strategy, and performance-driven execution. Experienced in managing cross-functional teams from concept to launch, ensuring strategic alignment, creative consistency and defining brand direction, messaging, and go-to-market plans through deep research and insight. Proven success driving growth across wellness, healthcare, crypto, real estate, tech, logistics, and nonprofit sectors.
Part of Local Modern Trade team Designing in-store promotions Point of contact for vendors, merchandisers and key account executives
• Wrote articles covering the FIFA World Cup 2018 • Helped cover the 2018 general elections in Pakistan • Researched and wrote articles for niche topics such as health care/technology