Greater Madrid Metropolitan Area
I am an experienced IT product analyst. For the past 13 years, I’ve been assisting companies to build high-level digital products, working as a Business Analyst, Data Analyst and Product Owner. Agile and Waterfall. I have good communication skills, and I’m diligent, cooperative, loyal, and a team player. I have experience in gathering and analyzing requirement, writing user stories, analyzing data, and managing backlogs, using Scrum and Kanban. Currently specializing in SAP’s modern Data & Analytics stack, including SAP Datasphere and SAP Analytics Cloud, through formal training and practical labs, aiming to bridge extensive business and digital product expertise with SAP data modelling and KPI-driven decision support. Trilingual professional fluent in English, proficient in Spanish (B2), and native in Portuguese, with proven effectiveness in multicultural and international environments. Based in Madrid, Spain, and available for occasional business travel.
Leading business analysis activities for a complex customer service transformation programme, driving application migration, system integration and process harmonisation across multiple business domains. Lead business analysis activities for Customer Journey, Learning and Ticketing domains, including ServiceNow implementation initiatives. Gather, analyse and document functional requirements, business processes, user journeys and integration needs. Facilitate workshops and requirement discovery sessions with business stakeholders, SMEs and solution providers. Act as the bridge between business and technical teams, ensuring alignment throughout migration, integration and implementation activities. Collaborate with international stakeholders across Spain and France, operating in both Spanish and English within a hybrid delivery model.
I have been actively working as a Business Analyst, analysing and enhancing mobile devices, apps and online portals for major clients, including Vodafone UK and SIRO in Ireland. I was also part of a skilled Celfocus team that successfully designed and built an internal loyalty program from scratch using blockchain technology. Main duties and activities: • Backlog and Roadmap management (Jira) • Gathered and analysed requirements • Wrote Epics and User Stories (Jira) • Designed digital journeys (BPMN) • Created functional design and requirement specification documents (Confluence and Word) • Conducted refinement sessions with the team (grooming) and the client • Conducted the Scrum ceremonies (Refinements, Dailies, Retros and Reviews) • Collaborated closely with developers (Apps, FE, BE), QA, UX designers, Tech Lead and other stakeholders • Maintained daily contact with the clients
Market Segment: Service Development of a B2B2C online customer care portal. Responsibilities: • Defined and managed the roadmap and the backlog (Jira) • Defined epics and wrote user stories • Monitored Scrum sprints in close collaboration with the Scrum Master and delivery team • Engagement with stakeholders, especially from the agency • Facilitated Scrum ceremonies • Delivered daily reports to the team and monthly KPI reports to stakeholders
Responsible for managing the brand’s online sales channel in Brazil. Improvement of data capture and presentation, and expansion of the online tool in all chain stores. Main duties and activities: • Led growth and improvements for the online sales channel, and expanded it to all stores (from 70 to +200). • Defined and managed the roadmap and backlog (Kanban) • Designed dashboards of results (Excel and Google Data Studio) • Set KPIs, conducted data analysis (Google Analytics), and presented results (for CEO and managers) • Supported integration with store cashiers and physical store operations (+200 stores) • Managed training for stores to learn how to use the online tool (on-site and remote) • Managed the stakeholders (franchisees also), including workshops and training • Supported Marketing and Design teams • Organised and managed the first company’s black friday www.dominos.com.br
Market segment: Retail B2W Digital is South America’s largest eCommerce group. Owner of: americanas.com ; submarino.com.br ; shoptime.com.br Duties and activities: • Owner of the eCommerce search tool and responsible for the search results page (the second most visited page). • Defined the key performance indicators (KPIs), conducted data analysis, and presented the results. • Managed the backlog, designed dashboards, and gatheried requirements from stakeholders for planning and analyzing A/B tests. • Participated in daily and weekly meetings with several teams and stakeholders, including the Scrum team, Tech leaders, marketing, and sales teams.
Analysis and planning of the improvements for Search Engine Optimisation. Duties and activities: • Defined and managed the Roadmap and the Backlog • Defined KPIs, analysed data, presented the results, and designed dashboards • Meetings with the Scrum team, developers, providers and stakeholders. • Close interface with marketing and sales teams. • All for the 3 main companies´ websites: americanas.com; submarino.com.br; shoptime.com.br