Paris, Île-de-France, France
I am a results-driven retail executive who builds, structures, and transforms businesses, driving profitable growth through change management, digital culture, and an omnichannel mindset. With a 20-year track record in fashion and luxury across APAC, China, North America, and Europe, I have full accountability for P&L, Retail Operations, E-Commerce, Buying, Visual Merchandising, HR, Marketing, Finance, IT, Property, and International Franchises. As a leader, I build interdisciplinary teams and leverage their strengths and diversity to create value and exceed revenue targets. Area of expertise: • Cross-cultural expertise | Greater China, Southeast Asia, North America, France & Europe | Markets & Consumers • Premium & Luxury segments in the fashion industry (Ready-to-Wear, Shoes & Accessories) • Executive leadership | General Management | strict Financial Control and Planning • Interaction with various governance bodies | Founding family, entrepreneur, investment funds, listed companies | from start-ups to large companies • Retail Operations, Sales, and Store Management | KPIs, business processes and best retail practices • Talent acquisition & development | leadership coaching, performance culture • Omnichannel & Network Expansion | store opening, restructuring, lease negotiation • Orchestration of cross-channel distribution | O2O, B2B, B2C • Brand management | Digital strategy • Customer Experience | service standards, mystery shopping • Business turnaround (Stella Luna, Agatha) • Organizational & Digital transformation (e-HR, e-Learning, WeChat enterprise, e-Recruitment) • Crisis management (Stéphane Kélian USA - "9/11", Pedder Group - 2008 subprime crisis) Personal contact +33 (0) 7 55 10 13 92 [email protected]
My role focuses on the following : • Driving sales & profitability • Defining commercial strategy and e-commerce policy • Monitoring Retail Analytics & Performance (KPIs) • Building strong teams and managing talents • Promoting digital culture & omnichannel mindset within the retail team • Guaranteeing operational excellence & omnichannel customer experience • Defining the customer journey
Retail & transformation consulting for fashion and luxury brands • Foot Locker | Organizational transformation: siloed → transversal structure integrating commercial, merchandising, and marketing • IT Collection | Built customer service function from scratch; omnichannel revenue >$600K in year 2 • IKKS & Asian brands | Developed go-to-market business plans and market entry strategies (confidential assignments)
• Opened 8 stores in 10 months across Europe & Asia • Shaped the end-to-end customer journey to align with brand values • Monitored performance indicators (KPIs) | contributed to sales growth and network profitability optimization • Drove Full Price Sell Through from 52% to 60% through CRM-led clienteling, agile allocation management, and assortment rationalization • VIC clienteling strategy | 92% returning clients, 10% Potential VIC to VIC conversion • Built strong, high-performing teams | designed training content and rolled out e-learning programs
• P&L | Managed the retail network with over 300 stores, 1,300 employees, and revenue exceeding $150M • Strategic Realignment & Organizational Transformation | Planned and executed domestic and international retail expansion, organizational realignment, and business turnaround (-10M RMB to profitability in 3 years) | EBITDA +30M RMB · inventory -50% · employee turnover 25% → 10% • Branding | Contributed to the international development of the first "affordable luxury" Chinese Shoes & Accessories brand, developed digital channel from 0 to 15% of revenue in 3 years (DTC + e-commerce platforms), managed a brand equity research project
• Regional Business Expansion and Strategic Planning | Stores network, over 20 stores, 100 employees, and revenue exceeding €150M • Retail Operations and Store Opening Orchestration | Managed sales productivity, stock efficiency, customer service, CRM | Opened 5 stores in 6 months, including Beijing Sanlitun flagship and Wynn Macau